This is the official Rock Content newsletter. Subscribe to receive it every Friday in your email.
By Ashley Rodriguez
Content Strategist
Youtube
Spotify
Apple
Twitch definitely dominates the streaming industry — it has twice the number of active streamers of its biggest competitor, Youtube. So, yeah: it’s a fertile ground for brands that want to reach younger and/or game-related audiences. Yet, despite the impressive numbers, Twitch is still relatively untapped from a Marketing perspective. That’s why we’ve listed 5 companies that are rocking amazing results on the platform to inspire you. Check it out!
Credits: Ggrecon
Kellogg’s (Frosted Flakes cereal) mascot, Tony the Tiger, made his debut on Twitch this month — investing not only in the streaming strategy but also with virtual influencers (a rising trend that is growing with the Metaverse). Amazing, huh? There are a lot more examples in the full article.
Throw the first stone the writer who has never fallen for a scam (or received the attempt at one, at least). Follow the scams and shams that got a writer over her 30 years of career in this week column straight from WriterAccess, the content marketplace recently acquired by Rock Content. Come read!