The Beat | September 2, 2022
LinkedIn improves search results — how to make your content shine?
Last Friday we talked about how Google updated its algorithm in order to prioritize quality content on SERPs. Now, LinkedIn is also making moves in this direction: the professional platform made improvements to search results to provide better content to its users. Speaking of content, YouTube and Twitter are investing hard into podcasts, brands are shining on Twitch, and a lot more in this brand new The Beat issue. Let’s do this!
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End of the week, beginning of the month. And a new edition of The Beat is warming your inbox! Today we are going to talk about quality content of all kinds and types: written, audiovisual, with purpose, and even in games. Scroll down!
Vitor Peçanha, co-founder of Rock Content.
Scroll to begin
Article
LinkedIn changes also prioritize quality content in searches
By Ashley Rodriguez
Content Strategist
LinkedIn recently updated its algorithm with a promise to deliver better articles and posts when people search. Like Google with the Helpful Content Update, the goal is clear: prioritize quality content. So, what are the changes to LinkedIn? How’s it going to affect us — Marketing professionals and brands that create content on the platform? We’ll dive into that. Follow us!
Read all content > Opens in a new window.Article
YouTube has launched a podcasts platform; Twitter is also making updates investing in this type of content
By Cecília Cury
Product Marketing Analyst
Podcasts are the content-phenomena of recent years (last year the U.S. podcast advertising spending jumped 21%, just to have an idea). And even though Spotify and Apple have a big slice of this pie, YouTube takes the largest share of listeners. So it’s not surprising that the platform is launching an entirely dedicated homepage for podcasts. But wait, YouTube is not the only one: Twitter has also been moving to make more room for this type of content in the app. We tell you everything — including the new opportunities for marketers and brands!
The Land of Podcasts, divided by the main platforms
24.2%
Youtube
23.8%
Spotify
16%
Apple
24.2%
Youtube
23.8%
Spotify
16%
Apple
And Twitter research also indicates that 45% of people who use Twitter in the US listen to podcasts monthly (so it makes sense for the platform to want a part of this “land”). And who wins in this battle? Listeners and us, content creator brands. We tell you everything in the full article.
Article
These brands are skyrocketing with the gaming community on Twitch
By Diana Martins
SEO Planner
Twitch definitely dominates the streaming industry — it has twice the number of active streamers of its biggest competitor, Youtube. So, yeah: it’s a fertile ground for brands that want to reach younger and/or game-related audiences. Yet, despite the impressive numbers, Twitch is still relatively untapped from a Marketing perspective. That’s why we’ve listed 5 companies that are rocking amazing results on the platform to inspire you. Check it out!
Do you remember him?
Credits: Ggrecon
Kellogg’s (Frosted Flakes cereal) mascot, Tony the Tiger, made his debut on Twitch this month — investing not only in the streaming strategy but also with virtual influencers (a rising trend that is growing with the Metaverse). Amazing, huh? There are a lot more examples in the full article.
Article
The right mindset for companies to succeed in Social Impact initiatives
By Luana Dias
Social Impact Marketing and Communication Analyst
Social impact initiatives can be a great asset for companies, not only to make the world a better place but to give more visibility to brands. In this special article, we want to share the mindset that made Rock Content impact 20,000 people with educational programs and achieve a female team composition of 52.8%. We hope that it can give you some valuable insights.
Column
Writing scams and shams that got me
By Ryn G
Senior Copywriter at WriterAccess
Throw the first stone, the writer who has never fallen for a scam (or received the attempt at one, at least). Follow the scams and shams that a writer received during her 30-year career in this week’s column, straight from WriterAccess, the content marketplace recently acquired by Rock Content. Come read!
Column
Writing scams and shams that got me
By Ryn G
Senior Copywriter at WriterAccess
Throw the first stone the writer who has never fallen for a scam (or received the attempt at one, at least). Follow the scams and shams that got a writer over her 30 years of career in this week column straight from WriterAccess, the content marketplace recently acquired by Rock Content. Come read!
Quote of the week
"The more content you have, the more important it becomes that you be great at building that personalised user interface."
Barry McCarthy,
Peloton and former Spotify and Netflix CFO for Marketing Week
Peloton and former Spotify and Netflix CFO for Marketing Week
Quote of the week
"The more content you have, the more important it becomes that you be great at building that personalised user interface."
Barry McCarthy,
Peloton and former Spotify and Netflix CFO for Marketing Week
All done!
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