The Beat | April 26th, 2024

AI Virtual Influencers

Would you buy something recommended by a robot? We're not talking about a tool that analyzes your recent purchases and suggests new ones based on data (algorithms already do that quite well), but rather a literal influencer generated by AI. Apparently, yes. We had the case of the first AI-generated influencer in 2023 by a European agency and, now, social media platforms like TikTok and Instagram are making their first moves in this direction. The Beat, of course, has brought you all the details, along with other important marketing trends to keep you updated. Grab your coffee and join us.

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Article

Are AI virtual influencers the future of content on TikTok and Instagram?

Erick Bernard

Digital Marketing Strategist

Is there a limit to where Artificial Intelligence can go? Well, if there is, it's certainly not on social media platforms. Recent rumors suggest that AI is being used on both TikTok and Instagram, not only with new tools (which were more than expected) but also to provide content created entirely by AI influencers. According to TikTok, a new feature is being developed to generate a script for a video ad based on a prompt submitted by the advertiser, as well as an AI-generated influencer to appear in the video. Pretty Black Mirror, huh? Dive into the full article to read more.
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This feels like a Black Mirror episode
Data Insights
Top Social Media Channels for Marketing
Channels marketers are using
Channels that resulted in the biggest ROI
State of Marketing Report 2024 — check the full insights here.
Want to know more? Learn about how today's biggest marketing trends impact how marketers do their jobs, from changing privacy regulations to the rise of AI tools, in the State of Marketing Report 2024.
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Article

[New Data] Does AI bring more traffic than human content?

Julia Moss

Account Executive

A lot has been discussed about the excessive use of AI-generated content without human editing and its consequences. More recently, Google's latest core update confirmed what we already suspected: content quality is essential for achieving results. But does this mean that only content created by humans can succeed? In this article, we will analyze recent data from various studies and share some of our own results at Rock Content to answer, with data, the following question: Can AI-generated content be as effective at driving marketing results as human content? Join us.
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Article

5 insights and innovations from the 2024 State of Marketing Report

Chris Dornellas

SEO Specialist

Marketing is like a living organism, constantly evolving and adapting. As marketers, we need to stay on top of best practices and trends. So, let us present you with the top 5 insights from the newest State of Marketing Report, a collaboration between Rock Content, HubSpot, Litmus, and Search Engine Journal. We surveyed a massive pool of over 1,460 B2B and B2C marketers globally to uncover the hottest marketing trends for 2024. Are you ready to explore the main trends of the year in marketing, from AI to a cookieless world? Discover the key findings in the full article.
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2024 State of
Marketing Report

Learn about the top current marketing trends impacting how marketers will work in 2024.

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