The Beat | June 10, 2022

Recent studies to boost your content results—from SEO to LinkedIn

Growing your organic results can be challenging (trust me, we know, we are experts at this). That's why you might particularly like this issue of The Beat: we've brought you some recent studies that will give you powerful insights into content, from SEO cannibalization and link building best practices to LinkedIn distribution. Ready?

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Here at Rock Content, we truly believe that the quality of your content should be the most essential part of a strategy. But there are some tricks to make this content have more results — and this edition of The Beat is full of them, with studies and case studies with impressive numbers. Get valuable insights as you read!
Vitor Peçanha, co-founder of Rock Content.
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Article

Eliminating SEO content cannibalization boosts traffic by 110%, says Keyword Insights

By Kamila Dantas
Partner Onboarding Analyst
Content cannibalization can (seriously) hurt your SEO strategy. That’s the insight that made Keyword Insights able to increase a client’s organic traffic by 110% — by using keyword search to eliminate multiple pages targeting the same or similar keywords, instead of focusing on producing more content. What a case study! Our Partner Onboarding Analyst, Kamila Dantas, delved into it to show you all the insights.
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Article

How many internal links does my content need? See what a new study has mapped to this

By Ashley Rodriguez
Content Strategist
You already know that a link building strategy is crucial in an effective SEO plan. But how much importance do you give to internal links? Recent research by Zyppy shows that they are more important to your organic results than you might think. Our Content Strategist Ashley Rodriguez shows the details of this study in the full article.
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WE WANT TO KNOW

After looking at 23 million internal links across 1,800 websites, Zyppy’s study showed some interesting data about the importance of internal links in your organic results — if done it right. Check the full article to understand how to do that!

Podcast

How to win in the Content Experience Age

Join Melanie Deziel, Director of Content at Foundation Marketing and the author of bestselling book The Content Fuel Framework: How to Generate Unlimited Story Ideas in this podcast episode to discuss how to take your content strategy to the next level. Prepare to get some serious insights!
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Special Guest

Melanie Deziel
Director of Content at Foundation Marketing

Melanie works with Foundation Marketing to create content that changes culture. Prior to that, she also founded StoryFuel to help teach marketers and creators how to think like journalists and tell better brand stories. Her book, The Content Fuel Framework: How to Generate Unlimited Story Ideas, helps teach its readers a reliable system for generating thousands of story ideas for their blogs, video channels, social media and more. 
Article

The best content types for LinkedIn, according to another study

By Alessandro Alessio 
Social Media Analyst
You already know that Instagram is all about short-videos (remember the previous issue?). And that got us wondering: is there also a type of content that works better on LinkedIn? Well, a recent study from Socialinsider and Cloud Campaign analyzed a lot of posts around the professional web and yes, there’s an answer! We show everything in the full article.
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For this study, there were analyzed…

141,000

LinkedIn posts

1,000

LinkedIn company pages

And we brought what matters to your brand to drive results in the professional social network. Go read the full article!
Quote of the week

“Storytelling is one way of attracting more talent into the industry.”

Tunji Akintokun,
LinkedIn Senior Director for Head of Marketing Solution for Marketing Week.
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Quote of the week

“Storytelling is one way of attracting more talent into the industry.”

Tunji Akintokun,
LinkedIn Senior Director for Head of Marketing Solution for Marketing Week.
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