The Beat | June 3, 2022

We tested the new Instagram feed before the rollout

How much do you use videos in your Marketing strategies? We hope a lot, especially on Instagram. Otherwise... I'm sorry to tell you that you'll have to adapt very soon. Instagram will change the layout of your feed, and make it very similar to another short video social network we know (we bet you know which one). We've got our hands on the beta and show you everything that's coming (better get ready). And more: Google’s new tools for video ads, podcasts, interviews and more. Take a deep breath and come with us to The Beat!

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Another Friday, another The Beat. In this issue, you will have access to unprecedented information about Instagram’s new feed (launched soon to general users), and a lot of cool content for your Marketing strategy to be as effective and complete as possible — from social to SEO, always going through cutting-edge content. Enjoy it!
Vitor Peçanha, co-founder of Rock Content.
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Article

We tested the new Instagram feed before the rollout: it looks and feels like another TikTok

By Vanessa Dias
Content Specialist
Instagram has taken a drastic step on the way to becoming a Tik Tok copycat a short-video platform: pretty soon, the whole feed interface will change radically. Vertical content will fill the entire screen, while carousels and other formats will be much less intuitive. Some (few) users already have access to the beta version — our team is among them. We show you, with screenshots and analysis, everything about this update. Get ready for drastic changes...
Read all content > Opens in a new window.
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"Hold on. Did I open Instagram or TikTok?"
WE WANT TO HEAR FROM YOU
What type of content do you like to consume the most on Instagram nowadays? (choose a maximum of 2 options)
Carousels
Photos
Cards
Stories
Reels
IGTV (RIP)
LIVE
Marketplace

WE WANT TO HEAR FROM YOU

Well, like it or not, pretty soon it’s going to be all about the reels. We hope you like TikTok, because very soon you will have, basically, two of them. And, as a brand strategy, it's best to prepare to adapt content from the way it is done today on Instagram. We better explain what to expect in the full article

Article

Google Ad Manager brings new tools to video campaigns

By Fernanda Donnini
Product Marketing Analyst
Speaking of videos… Google Ad Manager also has some exciting news on this type of media. Recently, the giant search engine announced a new array of tools for ad managers to save time, manage video streams, and grow revenue from videos. In this article, we will cover the recent update details and how marketers can use them to their advantage. So, keep on reading.
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Podcast

The First Steps of Content Marketing in 2022

Content Marketing has evolved so much through the years, proving its consistency, effectiveness, and (most importantly) that customers are more mindful and selective than ever before. In this episode, Fernando Angulo, Senior Market Research Manager at Semrush, will guide you through how Content Marketing has raised its level of accuracy, relevance, entertainment, privacy, and safety in 2022.
Play Now >Opens in a new window.

Special Guest

Fernando Angulo
Senior Market Research Manager at Semrush

Fernando Angulo has been with Semrush since the beginning of the company's Marketing efforts and has built its all-star Marketing team. Being one of the most recognized faces of the brand, Fernando is speaking at 50+ top conferences worldwide each year. Fernando specializes in B2B Search Marketing, e-commerce, Influence Marketing and trained Marketing teams of companies such as Expedia, T-mobile, Prestashop and Bing.
Article

Marketers are too focused on tactics, but should look more towards strategies to advance their careers

By Fábio Miranda 
Product Marketing Manager
The team from Unsupervised recently surveyed 750 US-based marketers to get their thoughts on what they find most challenging in their work day, where they’re looking to grow moving forward, and what tools they’ve found most useful to optimize their efforts. We found some patterns in the research that are very important for any marketer to avoid some pitfalls that seem to be trending, as well as exploring the right opportunities. We tell you everything in the article.
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SOME FINDINGS

68%

of the respondents at the survey were B2B marketers

 

48%

have chosen Social Media as the top area of ​​desired growth

39%

said that Email Marketing and writing are their weakest skills

SOME FINDINGS

68%

of survey respondents were B2B professional marketers

48%

have chosen Social Media as the top area of ​​desired growth

39%

said that Email Marketing and writing are their weakest skills

Interview

‘You need to create stories that connect with your readers’, says Byron White, WriterAccess founder

Working in a digital world with new content popping up every minute, you must keep your communications up to date with your audience. No one wants to fall behind, right? In this exclusive interview, Byron White, founder of WriterAccess (a company recently acquired by Rock Content), shared his 10 secrets for scalable content creation, approaching creativity, Digital Marketing practices and hacks for managing a team of creators.

Read the full Q&A > Opens in a new window.

Special Guest

Tamsen Webster

Byron White

WriterAccess founder

Byron White

WriterAccess founder

Byron White is best described as a serial entrepreneur and one of the original content Marketing revolutionaries. Founder of WriterAccess and Content Marketing Conference, he is author of the book Content Strategy Masterclass, which is the definitive guide to the latest methodology and technology to achieve Content Marketing success. When Byron isn’t working, rare indeed, you can find him spending time with his family, experimenting with his Kalamazoo outdoor grill (you should see this thing), or golfing early in the morning!
Interview

‘You need to create stories that connect with your readers’, says Byron White, WriterAccess founder

Tamsen Webster

Byron White

WriterAccess founder

Byron White
WriterAccess founder

Byron White is best described as a serial entrepreneur and one of the original content Marketing revolutionaries. Founder of WriterAccess and Content Marketing Conference, he is author of the book Content Strategy Masterclass, which is the definitive guide to the latest methodology and technology to achieve Content Marketing success. When Byron isn’t working, rare indeed, you can find him spending time with his family, experimenting with his Kalamazoo outdoor grill (you should see this thing), or golfing early in the morning!

Working in a digital world with new content popping up every minute, you must keep your communications up to date with your audience. No one wants to fall behind, right? In this exclusive interview, Byron White, founder of WriterAccess (a company recently acquired by Rock Content), shared his 10 secrets for scalable content creation, approaching creativity, Digital Marketing practices and hacks for managing a team of creators.

Read the full Q&A > Opens in a new window.
Quote of the week

“You want to be visible online because of what? What is your purpose? Without a purpose, without a goal, you can’t build a plan. You can’t build a strategy”

Fernando Angulo,
Senior Market Research Manager at Semrush from our podcast
🚀
Rock On

🚀

Rock On
😍
Love

😍

Love
💡
Genius

💡

Genius
⭐
Insightful

⭐

Insightful
🤔
Curious

🤔

Curious
< Back
< Back
< Back
< Back
< Back
Quote of the week

“You want to be visible online because of what? What is your purpose? Without a purpose, without a goal, you can’t build a plan. You can’t build a strategy”

Fernando Angulo,
Senior Market Research Manager at Semrush for our podcast
🚀
Rock On

🚀

Rock On
😍
Love

😍

Love
💡
Genius

💡

Genius
⭐
Insightful

⭐

Insightful
🤔
Curious

🤔

Curious
< Back
< Back
< Back
< Back
< Back

All done!

So, did you have a good time here?

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✉ Get notified when we publish the next The Beat 

Rock Content needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at any time. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, please review our Privacy Policy.
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