The Beat | March 25, 2022
 

Old Google Analytics is being retired. What can you expect from Google Analytics 4?

 

The old friend of digital marketers, Google Analytics, is about to be retired. For more than 10 years, we’ve been used to feeling at home in it. But soon, everything is going to change. In this issue of The Beat, we give our first thoughts about Google Analytics 4 (and many other trends of the week). Ready?!

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This week we're starting to say goodbye to an old friend, Universal Analytics, that Google announced will be replaced by UA4 definitely 15 months from now. It's a big change, so check out what we have to say about it. We also bring an important topic: Digital Accessibility! If your brand still doesn’t think about it, you are already late! Also in this issue: Twitter backs down on changes of its feed and video marketing trends for 2022. That’s a lot of cool content!

Vitor Peçanha, co-founder of Rock Content.
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Article

What are our first thoughts about the changes to Google Analytics 4?

 

By Valentina Giraldo
International Marketing Supervisor

 
We must confess: we are so used to the current Google Analytics here at Rock Content that we did not mind exploring GA4 before. But now, we’ve had to. Google recently announced that the old one is going to be retired. We bring some stories about Analytics and give you some first thoughts of what you can expect.
Read All Content >Opens in a new window.

Okay, got it!

 

But you still need to be prepared for what’s coming. Check the article to see what our first impressions of GA4 were, it might help you.

Article

Chronological feed: Twitter decided to take a step back with the algorithm-feed update (plus: a hidden lesson in that for us marketers)

By Alina Neves
Global Customer Experience Analyst
 

After receiving several criticisms from its users, Twitter took a step back in the algorithmic timeline update. In addition to waiting for the well-known chronological feed of the blue-bird social channel, this announcement hides a valuable lesson when it comes to listening to our audience. Read the full article to understand (and apply that to your brand as well!).

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Jay Sullivan, Twitter's head of consumer product, about the situation: “People also expect predictable product behaviors and that their choices should be respected”.
 
Read the full article to understand more.
Article

Digital Accessibility: why you (and your brand) should start thinking about it today!

By Moema Vianna
Product Manager

 
Do you know what Digital Accessibility is? Well, you should: currently more than 1 billion people across the world have trouble accessing online information due to a disability. That's why DA is so important: to break down barriers on the internet. Making apps, websites, and tools accessible for everyone. It also helps you rank your site on Google and make money, did you know that?
Read All Content >Opens in a new window.
STUDY SHOWS: More accessibility is good for your audience, and equals more money for your brand 
18%
Tech
15%
Media
13%
Finance
9%
Sercices
6%
Retail
When was the last time you listened to a podcast? If you are in the U.S. and answered within a week, you belong to the 24% of the population (68 million) who listen to podcasts on a weekly basis. That’s why companies are placing more and more ads in this format.
The top 5 categories accounted for 57% of total podcast spend for the year:
Source: MediaRadar

69%

Of respondents have already abandoned websites due to lack of accessibility.

86%

Said that if online stores were affordable, they would spend more.

*Data from a Click-Away Pound study

So, if your platform is not accessible, you are not just impeding people from having free access to information and services on the internet, you are also losing money. We show you what to do here.

Ebook

ROCK CONTENT + HUBSPOT

It’s quite challenging to find efficient ways to acquire customers and minimize the cost of their acquisition. That is why HubSpot and Rock Content, two global leaders in digital marketing, have joined forces to closely guide you through the processes of better understanding lead generation. Click on the e-book’s image to see more.

 

Are you ready to generate more leads?

YES! Take Me To The Complete Guide>Opens in a new window.
Tamsen Webster
In this guide, you’ll learn what it takes to tailor-make a strategy for your business. How to define and qualify a lead, the mechanics of lead generation, how to promote your lead generation campaign, resources to start your own campaign and practical examples from HubSpot and Rock Content.
Ebook

ROCK CONTENT + HUBSPOT

Tamsen Webster
In this guide, you’ll learn what it takes to tailor-make a strategy for your business. How to define and qualify a lead, the mechanics of lead generation, how to promote your lead generation campaign, resources to start your own campaign and practical examples from HubSpot and Rock Content.
It’s quite challenging to find efficient ways to acquire customers and minimize the cost of their acquisition. That is why HubSpot and Rock Content, two global leaders in digital marketing, have joined forces to closely guide you through the processes of better understanding lead generation. Click on the e-book’s image to see more.
YES! Take Me To The Complete Guide >Opens in a new window.
Article

8 impressive Video Marketing Trends for 2022

By Shannon Hilson
Rock Content Writer
Video content has never been hotter, so it should absolutely be part of your digital marketing plans. However, it’s essential to be prepared by getting a good read on where video is going this year first. Start with a look at the most exciting video marketing trends.
Read All Content >Opens in a new window.
Quote of the week

“Look for ways to surprise and delight the audience with unexpected and exclusive creative collaborations. This introduces your brand to new audiences and further builds your community.”

Andre Llewellyn,
Candy Digital CMO for Digiday

 
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Quote of the week

“Look for ways to surprise and delight the audience with unexpected and exclusive creative collaborations. This introduces your brand to new audiences and further builds your community.”

Andre Llewellyn,

Candy Digital CMO for Digiday.


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