The old friend of digital marketers, Google Analytics, is about to be retired. For more than 10 years, we’ve been used to feeling at home in it. But soon, everything is going to change. In this issue of The Beat, we give our first thoughts about Google Analytics 4 (and many other trends of the week). Ready?!
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This week we're starting to say goodbye to an old friend, Universal Analytics, that Google announced will be replaced by UA4 definitely 15 months from now. It's a big change, so check out what we have to say about it. We also bring an important topic: Digital Accessibility! If your brand still doesn’t think about it, you are already late! Also in this issue: Twitter backs down on changes of its feed and video marketing trends for 2022. That’s a lot of cool content!
By Valentina Giraldo
International Marketing Supervisor
But you still need to be prepared for what’s coming. Check the article to see what our first impressions of GA4 were, it might help you.
After receiving several criticisms from its users, Twitter took a step back in the algorithmic timeline update. In addition to waiting for the well-known chronological feed of the blue-bird social channel, this announcement hides a valuable lesson when it comes to listening to our audience. Read the full article to understand (and apply that to your brand as well!).
By Moema Vianna
Product Manager
Of respondents have already abandoned websites due to lack of accessibility.
Said that if online stores were affordable, they would spend more.
So, if your platform is not accessible, you are not just impeding people from having free access to information and services on the internet, you are also losing money. We show you what to do here.
It’s quite challenging to find efficient ways to acquire customers and minimize the cost of their acquisition. That is why HubSpot and Rock Content, two global leaders in digital marketing, have joined forces to closely guide you through the processes of better understanding lead generation. Click on the e-book’s image to see more.
Are you ready to generate more leads?
Andre Llewellyn,
Candy Digital CMO for Digiday