The Beat | March 25, 2022
Old Google Analytics is being retired. What can you expect from Google Analytics 4?
The old friend of digital marketers, Google Analytics, is about to be retired. For more than 10 years, we’ve been used to feeling at home in it. But soon, everything is going to change. In this issue of The Beat, we give our first thoughts about Google Analytics 4 (and many other trends of the week). Ready?!
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This week we're starting to say goodbye to an old friend, Universal Analytics, that Google announced will be replaced by UA4 definitely 15 months from now. It's a big change, so check out what we have to say about it. We also bring an important topic: Digital Accessibility! If your brand still doesn’t think about it, you are already late! Also in this issue: Twitter backs down on changes of its feed and video marketing trends for 2022. That’s a lot of cool content!
What are our first thoughts about the changes to Google Analytics 4?
By Valentina Giraldo
International Marketing Supervisor
Okay, got it!
But you still need to be prepared for what’s coming. Check the article to see what our first impressions of GA4 were, it might help you.
Chronological feed: Twitter decided to take a step back with the algorithm-feed update (plus: a hidden lesson in that for us marketers)
Global Customer Experience Analyst
After receiving several criticisms from its users, Twitter took a step back in the algorithmic timeline update. In addition to waiting for the well-known chronological feed of the blue-bird social channel, this announcement hides a valuable lesson when it comes to listening to our audience. Read the full article to understand (and apply that to your brand as well!).
Jay Sullivan, Twitter's head of consumer product, about the situation: “People also expect predictable product behaviors and that their choices should be respected”.
Read the full article to understand more.
Digital Accessibility: why you (and your brand) should start thinking about it today!
By Moema Vianna
Product Manager
STUDY SHOWS: More accessibility is good for your audience, and equals more money for your brand
18%
15%
13%
9%
6%
69%
Of respondents have already abandoned websites due to lack of accessibility.
86%
Said that if online stores were affordable, they would spend more.
So, if your platform is not accessible, you are not just impeding people from having free access to information and services on the internet, you are also losing money. We show you what to do here.
ROCK CONTENT + HUBSPOT
It’s quite challenging to find efficient ways to acquire customers and minimize the cost of their acquisition. That is why HubSpot and Rock Content, two global leaders in digital marketing, have joined forces to closely guide you through the processes of better understanding lead generation. Click on the e-book’s image to see more.
Are you ready to generate more leads?
In this guide, you’ll learn what it takes to tailor-make a strategy for your business. How to define and qualify a lead, the mechanics of lead generation, how to promote your lead generation campaign, resources to start your own campaign and practical examples from HubSpot and Rock Content.
ROCK CONTENT + HUBSPOT
In this guide, you’ll learn what it takes to tailor-make a strategy for your business. How to define and qualify a lead, the mechanics of lead generation, how to promote your lead generation campaign, resources to start your own campaign and practical examples from HubSpot and Rock Content.
8 impressive Video Marketing Trends for 2022
“Look for ways to surprise and delight the audience with unexpected and exclusive creative collaborations. This introduces your brand to new audiences and further builds your community.”
Andre Llewellyn,
Candy Digital CMO for Digiday
“Look for ways to surprise and delight the audience with unexpected and exclusive creative collaborations. This introduces your brand to new audiences and further builds your community.”
