The Beat | February 18, 2022
Youtube and Tik Tok Track Users More Than Any Other Social Media App, Study Says: What Are The Privacy Concerns?
TikTok and YouTube are the social media that track users’ personal data the most (yeah, even more than Facebook). Surprised? In this edition, you’ll understand what the privacy concerns are in your strategies. Also: why the heck a giant publisher like Forbes was acquired by a fintech company? Get ready, you are reading The Beat!
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There's a current trend of technology companies acquiring publishers to increase their reach and engagement with their target audience, and this week we had one of the biggest investments ever: Binance invested US$200 million in the traditional (and renowned) business publication Forbes. I expect every major brand to become a publisher in the future, but what does that say about the future of the media industry? Only time will tell.
Also, is your brand taking diversity into account? If not, it should. It's not only the right thing to do but also good for business! Details in this edition of The Beat, enjoy it!
Study Says that TikTok and YouTube are the Social Media that Track Most Users’ Personal Data
By Diana Salazar
Content Marketing Specialist
Potential Tracker: Social Apps
▇ 1st Party ▇ 3rd Party
18%
15%
13%
9%
6%
4
10
10
13
1
10
6
3
10
9
10
Telegram
2
2
10
2
1
10
QUICK QUESTION
How are you after this information?
Not surprised at all
QUICK QUESTION
We know how essential data is for your digital marketing efforts. But is user tracking the only way to generate effective marketing strategies? The answer is no. We explained in the full article.
QUICK QUESTION
How are you after this information?
Actually, normal…
Not surprised at all
QUICK QUESTION
We know how essential data is for your digital marketing efforts. But is user tracking the only way to generate effective marketing strategies? The answer is no. We explained in the full article.
Why did Forbes Receive a $200 Million Investment from a Fintech?
Binance, one of the world's biggest cryptocurrency firms, will take a $200m stake in Forbes. On one hand, Forbes said this would help the business publication "maximize its brand". On other hand, people are reluctant as to how this might affect the publisher’s impartiality. Will one of the most well-known economics magazines start to sell cryptocoins?
Black Consumers Are Willing To Pay More For The Right Brands - Is Yours One Of Them?
By Tatiana Portela
Marketing and Sales Consultant
20%
68%
79%
of respondents are willing to switch brands for those that better represent them.
How's your brand reacting to that? read the article for more data and insights.
20%
68%
79%
are willing to switch brands for those that better represent them.
Worried About Website Migration? Insights For A Seamless Transition
“Businesses say that they support diversity and inclusion but the reality of it is their actions don't bear that out.”
Derek Walker,
founder Brown & Browner for The Drum
“Consumers, no matter who they are, want to be seen in the branding, in the marketing.”
By Derek Walker,
founder Brown & Brown for The Drum.
