How would you rank your organization's documentation of your content marketing strategy?
A well documented content marketing strategy is essential to achieve a mature content marketing matrix (a content marketing grid that easily organizes your content and describes its value.)
1
We have a rough idea about our target audience, but we have no documentation
2
We have a clear idea of our persona and audience, but we do not document our content strategy
3
We have a clear idea of our persona and we document most parts of our content strategy
4
We have a clear ideia of our persona, document most parts of our content strategy and we have created brand guidelines
5
We have a clear ideia of our persona, document all parts of our content strategy and we have guidelines for our brand and channels
04 / 14
How would you rank your organization's outlined content marketing strategy?
1
We don't have a strategy defined
2
We have a short term content strategy defined, focused on best practices and initiatives coming from the marketing team
3
We have a mid term content strategy defined, focused on long-term goals from the marketing team
4
We have an annual content strategy defined, focused on long-term goals from some departments
5
We have an annual (or longer) content strategy defined, focused on long-term from the entire company
05 / 14
How would you rank your organization's outlined goals for your content marketing initiatives?
Goals are very important for you and your team to measure the success, failures and learnings coming from your content marketing initiatives.
1
We have no outlined goals
2
We have goals related to the content performance (like visits or open rates)
3
We have goals related to the business general metrics, created based on our own experiences
4
We have goals related to the business metrics, associated to one business outcome, created based on benchmarks
5
We have goals related to the business metrics, associated to multiple business outcomes, created based on benchmarks
06 / 14
How would you rank your organization's coverage of all stages of the customer journey?
The customer journey is a very important guide to your content production. Without it, you might be creating content without a clear direction.
1
Our content strategy is not defined by the customer journey
2
Our content strategy covers one stage of the costumer journey
3
Our content strategy covers two stages of the costumer journey
4
Our content strategy covers all stages of the costumer journey
5
Our content strategy covers all company need and stages of the customers journey