Does your organization currently have an editorial calendar based on different distribution channels to deliver your content?
No
We do not follow an editorial calendar
For one distribution channel, Infrequently
We follow an editorial calendar created for one channel but we do not have an established publishing frequency
For all distribution channels
We follow an editorial calendar created for all of our channels and we have an established publishing frequency
All distribution channels with their own frequency
We work with an integrated calendar across channels, but each channel has its own publishing routine
Integrated and intelligence-driven across all distribution channels
We work with an Integrated and intelligence-driven editorial calendar across channels, with flexible frequencies based on data analysis
08 / 14
How do you create and deliver content today in your organization?
No process
We create and deliver content without a defined process or a clear workflow.
Vague process
We create and deliver content following some basic quality standards, but the workflow and some steps in the process are confusing.
Good QA but slow process
We create and deliver content following strict quality standards, but the workflow is confusing and can slow us down.
Good QA & workflow, but not scalable
We create and deliver content following strict quality standards and the workflow is clear. Our delivery process is agile, but it lacks scalability.
Great QA, workflow, and scalability
We create and deliver content following strict quality standards with speed and at scale.
09 / 14
How does your team communicate the status of a piece of content to leadership and/or other teams and stakeholders?
Communication is confusing
The communication is confusing. Content is spread around the organization and sometimes is shared without marketing approval.
Some communication
We work with some communication processes. Content has been audited and centralized at least once, but is not properly organized.
Clear communication, but no tagging organization
We have a clear process to communicate the content status. Our content is centralized and audited often, but there is no organization in our tagging.
Clear communication and tagging, but not accessible
We have a clear process to communicate the content status. Content is centralized and tagged properly, but is not acessible for the entire organization.
Clear communication, tagging, and accessibility
We have a clear process to communicate the content status. Content is centralized and easily accessible, tagged to company-wide strategy.
10 / 14
Is your organization familiar with the technique of content repurposing?
Repurposing content means taking one piece of content and reusing it somewhere else and/or in different content formats.
No
No. We are not familiar with it and have no strategy or workflow to repurpose content.
Yes, occasionally we use
Yes. We ocasionally use the technique of content repurposing, but we do not make any format adjustments.
Yes, occasionally we use and sometimes we adjust the piece
Yes. We ocasionally use the technique of content repurposing and sometimes we adjust the piece following the new format.
Yes, we have a standard workflow
Yes. We have a standard workflow for repurposing content into two or three new formats.
Yes, we repurpose
Yes. Our content strategy is built to allow for strategically repurposing content in more than five formats.