Take your content strategy to the next level
CMOs’ Workroom: How to Market During a Downturn
by Rock Content
To market during a downturn requires a battle plan: what costs should be contained, what investments should be focused on, and most importantly, how to shore up to stay alive.
The Harvard Business Review Magazine says that streamlining product portfolios, improving affordability, and bolstering trust are three effective ways of meeting these goals.
Join our CMO’s Workroom with Andrew Hoerner, CMO at Coherent, and Vitor Peçanha, CMO at Rock Content, to talk about:
♫
Ways to spend smarter
♫
How to use marketing as a core tool
♫
Insights to identify new opportunities – with current customers and new ones
♫
Actual successful marketing cases from both CMOs
♫
And more!
Speakers
Andrew Hoerner holds a long-time experience as marketing chief, working as a fractional CMO for SaaS companies, as well as big names like McAfee, Securify, Symphony, and now as the CMO of Coherent. He also spent five years leading marketing for the largest cybersecurity trade organization, FS-ISAC.
Vitor Peçanha is co-founder and CMO of Rock Content, a global leader in Content Marketing. The company has offices in four different countries and its blogs have more than 7 million sessions a month, generating thousands of business opportunities. He’s also a best-selling author, international speaker, and has more than 40 thousand students in his online courses.
Complementary Content
Need a hand?
Rock Content can provide solutions that will help you produce high quality interactive content experiences, drive revenue and make you an indispensable marketer.
Powered by
Opens in a new window.