The Beat | April 26th, 2024

AI Virtual Influencers

Would you buy something recommended by a robot? We're not talking about a tool that analyzes your recent purchases and suggests new ones based on data (algorithms already do that quite well), but rather a literal influencer generated by AI. Apparently, yes. We had the case of the first AI-generated influencer in 2023 by a European agency and, now, social media platforms like TikTok and Instagram are making their first moves in this direction. The Beat, of course, has brought you all the details, along with other important marketing trends to keep you updated. Grab your coffee and join us.

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Article

Are AI virtual influencers the future of content on TikTok and Instagram?

Erick Bernard

Digital Marketing Strategist

Is there a limit to where Artificial Intelligence can go? Well, if there is, it's certainly not on social media platforms. Recent rumors suggest that AI is being used on both TikTok and Instagram, not only with new tools (which were more than expected) but also to provide content created entirely by AI influencers. According to TikTok, a new feature is being developed to generate a script for a video ad based on a prompt submitted by the advertiser, as well as an AI-generated influencer to appear in the video. Pretty Black Mirror, huh? Dive into the full article to read more.
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This feels like a Black Mirror episode
Data Insights

Top Social Media Channels for Marketing

Channels marketers are using
Channels that resulted in the biggest ROI
State of Marketing Report 2024 — check the full insights here.

Top Social Media Channels for Marketing

Want to know more? Learn about how today's biggest marketing trends impact how marketers do their jobs, from changing privacy regulations to the rise of AI tools, in the State of Marketing Report 2024.
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Article

AI hacks and tools to enhance human content creation

Dani Alves

Data Scientist

Humans and machines can contribute to each other in different ways to produce great content. But how can we do it in the most effective way possible? There are some aspects you need to consider, such as finding the most healthy and effective balance between AI and human content creation, how to make the best use of available resources, and most importantly, how to prevent your brand from being exposed to issues when generating AI-assisted content. This article will explore those questions and recommend a portfolio of tools to enhance your content creation with AI.
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Article

How we humanize AI content at Rock Content: A step-by-step guide

Chris Dornellas

SEO Specialist

What if you could humanize your AI content creation while still maintaining quality and following SEO best practices? Join us on this step-by-step tour of how our work is done. In this article, our SEO specialist shows how we humanize AI content using some of our go-to tools for AI content production and editing with expert humans for the final touch. So grab your favorite drink, and let’s dive into how we merge AI efficiency with the warmth of human interaction in our everyday content creation.
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2024 State of
Marketing Report

Learn about the top current marketing trends impacting how marketers will work in 2024.

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