The Beat | February 23th, 2024

And the Oscar goes to…

It's almost Oscar time, and in this issue of The Beat, we're diving behind the scenes of all that red carpet glam to uncover the marketing genius powering the movie biz. Trust us, the insights we've gathered from directors, actors, and movie marketers are pure gold for any business owner. We're also breaking down Employee-Generated Content (EGC), and because we love keeping you ahead of the curve, we've picked the top 5 AI tools to turbocharge your content creation. So, grab some popcorn, get comfy, and scroll down to find out how to turn your business into the next big blockbuster!

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Article

Oscar Buzz: Marketing insights beyond the red carpet

Chris Dornellas

SEO Specialist

The movie industry isn’t just about entertainment and fashion. It’s also about marketing. There’s a lot that business owners can learn from directors, actors, and movie marketers. Oscar winners don’t earn prize money. What they get is even better. Studios that want an Oscar nomination can spend up to $15 million on lobbying campaigns. The estimated return on their investment can be as high as 880%. Actors who win a nomination can see their salaries move from six digits to seven digits. What can we learn from these and other winners? Check out the article to see which ones would work best for your business.
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Article

What the heck is Employee-Generated Content (EGC)?

Chris Dornellas

SEO Specialist

Welcome to the world of Employee-Generated Content (EGC), where the voice of your employees becomes the driving force behind building robust employer brands. If you’re wondering what on earth EGC is, relax – you’re not alone. Let’s solve this mystery and explore how this groundbreaking strategy can transform your employer brand.
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“Picture EGC as a peek behind the curtain of your company, where your employees become the storytellers, sharing their experiences organically.” 
Read more in the full article.
Article

Top 5 best AI tools to elevate your content creation game

Chris Dornellas

SEO Specialist

AI is part of a changing digital world. As a business owner or marketer, your goal should be to change with it and make AI work in your favor. AI can supercharge your content marketing efforts to make the results more engaging, informative, and beneficial. AI can also take those repetitive tasks and make them quick and easy. In this article, we will cover five services that could be the best AI tools for content creation. Dive in.
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