Interview
The top 30 questions marketers ask about how AI Content is changing SEO [+ Expert answers]
Is there any place in marketing where AI isn't shaking everything up? Apparently not. AI-powered tools have revolutionized content generation, analysis, and optimization, and it's no surprise that SEO is feeling the impact. We want to ensure you have all the information you need to harness the power of AI and understand its implications. That's why we've gathered the most burning questions marketers have about how AI content is changing the SEO landscape. And we've brought in the experts too! Mordy Oberstein, Head of SEO Branding at WIX, and Giuseppe Caltabiano, VP of Marketing at Rock Content, are here to answer and discuss the possibilities and limitations of AI-generated content. Want to join the party? Click below and dive into the full interview.
Read All ContentOpens in a new window.Consumers across the world are becoming increasingly aware of Diversity, Equity and Inclusion (DEI) topics. Black consumers are willing to pay more and prioritize brands that meet their needs, according to data. And we, as marketers, have the obligation to mitigate racial-biased information and to promote racial diversity in the content we create and among the professional landscape. To talk more about it, we invited Natalie Gullatt, founder and president of the Black Marketers Association of America (BMAA), to an exclusive interview.
Read all content > Opens in a new window.Special Guest
Mordy Oberstein;
Head of SEO Branding at WIX
Mordy Oberstein
Head of SEO Branding at WIX
Mordy is the Head of SEO Branding at Wix. He also serves as a consultant for Semrush and sits behind the mic of multiple SEO podcasts including Wix's SERP's Up podcast, the SEO Rant, and Edge of the Web News. Dedicated to SEO education, Mordy is one of the organizers of #SEOchat and a popular industry author and speaker.
Article
Meta announces AI-powered tools to streamline ad processes
Guilherme Rezende
Growth Marketer
Amid changes to online data collection and restrictions on ad targeting insights, Meta has been developing new machine learning-based ad targeting models. These models enable Meta to deliver more relevant ads to users without relying heavily on personal usage data. This is especially crucial for Meta, given the impact of Apple's iOS 14 update, which has limited data gathering in its apps. To address this challenge, Meta has introduced 'Meta Lattice,' a new ad delivery process that utilizes multiple data points and predictive technologies to improve ad response predictions. If you're a marketer itching to know how these AI-powered tools can level up your ad game, dive into the full article for all the juicy insights and details.
Read All ContentOpens in a new window.Article
5 insights from the State of Marketing Report 2023 that caught my eye as a marketer
Erick Bernard
Growth Marketer
As we can see more than ever, the marketing world has been evolving pretty fast. In the first few months of 2023 AI brought lots of new possibilities and challenges to professionals around the globe. Keeping up with the trends is a must if you are willing to be a successful marketer. We can easily see trends on social media, but in order to make complex decisions, deeper information is required. In order to provide richer valuable information regarding the recent marketing trends, Hubspot partnered up with Rock Content, Litmus and Wistia to develop The State of Marketing Report 2023. These world class brands built a complete report gathering data from over 1,200 marketers across the globe to help marketers define their strategies and reach their goals. Of course, we have the main insights that caught our team’s eyes.
Read All ContentOpens in a new window.Spoiler Alert
Just to give you a glint of some of the data…
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If you want to get insights from these fresh data, take a look at the full article.
Article
Designer point of view: how we built (and rebuilt) our interactive newsletter
Nayara Medeiros
Creative Designer
Have you ever wondered how we create a fully interactive page like this every week, whether you've been following The Beat for a while or just joined us? You might be surprised to learn that we don't rely on any programmers or IT experts for this. In this special article, we'll take you behind the scenes of this newsletter. We'll explain why we decided to make it interactive, share our process, the tools we use, and provide a step-by-step guide to its construction. Get ready to experience The Beat from a whole new perspective!
Read All ContentOpens in a new window.Quote of the week
"Cutting the marketing budget during a recession is a risky strategy. It may provide some short-term relief, but the subsequent loss of market share that follows will be extremely difficult to regain."
Giuseppe Caltabiano,
VP of Marketing at Rock Content for the State of Marketing Report 2023.
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