The Beat #50 - Rock Content

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Our first look into GA4

Google, Microsoft, and ChatGPT

SEO in 2022 and predictions for 2023

LinkedIn updates coming in 2023

TikTok faces US ban

Trending in pictures

The Beat | January 13, 2023

Our first look into Google Analytics 4

Have you already started using Google Analytics 4? We have a few months to adapt before it becomes a daily reality in our analyses. In this issue of The Beat, we open up in-depth about how we here at Rock Content are preparing for it, our struggles, insights, and hacks to help you through this transition. We also bring you the top topics that haven't left the mouths of marketers this week: Can ChatGPT change SEO forever? Will TikTok be banned in the US? Come check out all this and much more!

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Welcome to another edition of The Beat! This issue is particularly packed with content to help you make the most of the changes: GA4, ChatGPT, social media changes. Get ready to scroll and enjoy!

Vitor Peçanha, co-founder of Rock Content.

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Article

Unveiling Insights: our first experiences with Google Analytics 4

Fernanda Donnini
Product Marketing Manager

Google Analytics 4 is coming. Whether you're prepared or not, GA4 is an increasingly close reality. At Rock Content, we've been playing around with the tool and adapting our processes to ensure we're ready for when GA4 hits the market. In this article, we share our experience with GA4 - from how we're adjusting to new features and changes to things we liked and missed about GA4 compared to UA (Universal Analytics). If you're a marketer, this is definitely something you'll want to read about.

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Article

Microsoft Bing challenges Google with search improvements using ChatGPT

Germano Ferreira
Content Strategist Analyst

Look out, Google? Microsoft plans to release a version of Bing that uses ChatGPT (yes, the AI that everyone is talking about) to answer search queries. The Information reports that Microsoft hopes to roll out the new feature before the end of March in an attempt to make Bing more competitive with Google. We invite you to reflect on the possible impacts of ChatGPT and other AI on the future of Google, SEO, and, consequently, your brand's online presence.

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WE WANT TO KNOW

How do you think ChatGPT and other AI will impact the future of SEO?

I think it will greatly improve the accuracy and relevance of search results, making SEO more effective.

I think it will make SEO more difficult and unpredictable as algorithms continue to evolve.

I don't think it will have much impact on SEO as it has been for years.

WE WANT TO KNOW

It's important to stay informed about the potential impact of AI and ChatGPT on SEO, as it can greatly affect your brand's online presence. To learn more about this topic, be sure to read our full article on how Microsoft Bing's plans to use ChatGPT may change the future of search and SEO.

GO BACK

Column

How (and why) to write your own obituary

By Ryn G

Senior Copywriter at WriterAccess

Never mind daily exercise or vitamin B12. If you really want to stay focused and motivated, try writing your own obituary. Yeah, we know. The very idea of writing any obituary can make some people grimace – yet it’s also a powerful process that comes with massive benefits. That’s what we’ll wonder through in this week’s column — straight from WriterAccess, the content marketplace recently acquired by Rock Content. Don’t be afraid, come read!

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Article

Wrap-up: SEO in 2022 and predictions for 2023

Luciana Pio
Expert Analyst in Digital Marketing | SEO Audit

2022 was a year that shook things up for SEO professionals, right? Endless Google algorithm updates, GA4 becoming a closer reality, and changing user search patterns, there is a lot to catch up on for 2023. But how can you avoid getting lost in all this new information and find the best path to improve your SEO? In this article, we will review all the changes of 2022, highlighting the main Google algorithm updates and some new tools to help you understand what you need to have a successful strategy this year. Let's go!

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Article

LinkedIn announces 7 updates coming in 2023

Bruna Dourado
Growth Marketer

LinkedIn has recently announced the launch of seven new features, including improved video accessibility, standardized accessibility positions, and updated search for job vacancies. Let's take a closer look at these new features and how they can benefit your brand. From improved analytics for content creators to scheduled posts, these updates offer new opportunities for you to connect with your audience and improve your performance on the platform. Read the full article now!

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Article

Possible TikTok Ban in the US: what does this mean for marketers?

Raphael Pires
Digital Marketer

TikTok, the popular short-form video app, is facing a potential ban in the United States. With accusations of spying on US journalists and links to the Chinese Communist Party, the app is currently under investigation and banned on government-issued phones across 19 states. In our full article, we discuss the testimony given by TikTok's COO, the potential data deal with the Justice Department, and the potential consequences of a US ban.

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