The Beat | July 15, 2022
Former Google CEO doesn't buy the Metaverse yet... should we?
Since Facebook announced its rebrand to Meta and started betting all it has on the Metaverse, the world has been divided in two: on the one hand, brands (like Coca-Cola and Disney) that are investing a lot of money into this future, and professionals calling themselves "Metaverse experts." On the other hand, people like the former Google CEO who think it's too early to define anything about the possible virtual reality... or who simply don't understand what it is (and frankly: who does?). As usual, let’s start your Friday with The Beat!
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Working with Marketing means understanding the essential fundamentals, but also being in a state of constant learning and updating in the face of the market. In this issue, we've brought you a podcast about Content Marketing to help you with the basics, and loads of insights to help you keep up to date: a brand new full report on Marketing trends, a realistic chat about the Metaverse and news about Rock University, our educational content platform. Hope you enjoy it!
Vitor Peçanha, co-founder of Rock Content.
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Article
Former Google CEO says we still don’t know what the Metaverse is. What about you?
By Erick Bernard
Digital Marketing Analyst
Digital Marketing Analyst
Former Google CEO Eric Schmidt appears to be among the people who roll their eyes when imagining the Metaverse, saying he’s unsure how it will actually affect regular people’s daily lives. Sure, the Metaverse has been preached as the future for the internet — and some brands like Coca-Cola, Gucci and Disney have been investing millions (or billions) to surf on the wave. Some marketers are even claiming to be “Metaverse specialists.” But how much do we really already know about this universe to the point where we have some sort of certainty about it?
Read all content > Opens in a new window.It’s a commonly shared perception:
60%
of people are still not familiar with the idea of the Metaverse
7%
feel excited about interacting with other people and brands in the virtual world
Source: Axios survey
What about you? Are you on the “Metaverse rules!” or in the "Metaverse? Meh.” team? There are some factors that need to be analyzed before we bet (or not) on the possible future of virtual reality. We tell you in the full article.
Article
Marketers struggle to create engaging content, says the new study ‘State Of Inbound Marketing 2022’
By Fernanda Donnini
Product Marketing
Product Marketing
83% of marketers believe that creating higher quality content less often is more effective, but they are struggling to create engaging content, especially when we talk about social media. That’s all based on a new report in collab with HubSpot, Rock Content, Litmus, and Wistia with data of 1,600+ B2B and B2C marketers around the world. We listed the top 6 insights for you—enjoy it!
Read All Content >Opens in a new window.
Quick insights for you right now:
- Marketers are working smarter, not harder. Templates are one of the most popular and effective tools for fast-paced Marketing teams.
- Data will become harder and harder with iOS14, the end of 3rd party cookies and GDPR laws.
- Content Marketing is a top priority for Marketing teams and content is becoming more interactive.
That’s just a tiny little spoiler. A lot more is waiting for you in the full article.
Podcast
Building a scalable Content Strategy
Working in a digital world with new content popping up every minute, you must keep your communications up to date with your audience. No one wants to fall behind, right? In this podcast episode, Byron White, founder of WriterAccess, shared his 10 secrets for scalable content creation, approaching creativity, Digital Marketing practices and hacks for managing a team of creators. Play now!
Play Now >Opens in a new window.Special Guest
Byron White
WriterAccess
Founder
Byron White is best described as a serial entrepreneur and one of the original content Marketing revolutionaries. Founder of WriterAccess and Content Marketing Conference, he is author of the book Content Strategy Masterclass, which is the definitive guide to the latest methodology and technology to achieve Content Marketing success. When Byron isn’t working, rare indeed, you can find him spending time with his family, experimenting with his Kalamazoo outdoor grill (you should see this thing), or golfing early in the morning!
Article
Rock University: new distribution plans to make more educational content available for our community
By Vitor Peçanha
Rock Content’s CMO
Rock Content’s CMO
We, at Rock Content, are proud to announce that we’re making big changes to the way we deliver courses and content for students at Rock University, our educational platform. With a new distribution model, we will make more training available for free to help professionals learn and develop their skills. We couldn’t wait to announce all the amazing changes to all of you—and now it’s the time!
Read All Content >Opens in a new window.
Quote of the week
“Creator programs have exploded in popularity. Creator enablement will be a critical skill for companies to learn.”
Kieran Flanagan,
LinkedIn Senior Director for Head of Marketing Solution for State of Marketing Report 2022 from HubSpot, Rock Content, Litmus and Wistia
LinkedIn Senior Director for Head of Marketing Solution for State of Marketing Report 2022 from HubSpot, Rock Content, Litmus and Wistia
Quote of the week
“Creator programs have exploded in popularity. Creator enablement will be a critical skill for companies to learn”
Kieran Flanagan,
LinkedIn Senior Director for Head of Marketing Solution for State of Marketing Report 2022 from HubSpot, Rock Content, Litmus and Wistia
LinkedIn Senior Director for Head of Marketing Solution for State of Marketing Report 2022 from HubSpot, Rock Content, Litmus and Wistia
All done!
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