The Beat #24 - Rock Content

Back to the top

Mobile traffic growth at risk

Spotify comes for audiobooks

Top 6 SEO challenges in 2022

Telegram Premium launched

Quote Of The Week

The Beat | June 24, 2022

Organic mobile traffic is dropping — and challenging SEO professionals

The world is going through so many changes lately that your SEO strategy would clearly not be left out. While a Semrush report revealed a post-pandemic phenomenon that is putting mobile traffic growth at risk, HubSpot pulled up another study of 6 other challenges SEO professionals are facing in 2022. Also in this issue: Telegram Premium, Spotify audiobooks and the opportunities for marketers. Ready? Let's go to The Beat!

This is the official Rock Content newsletter. Subscribe to receive it every Friday in your email.

✉ Get notified when we publish the next The Beat

✉ Get notified when we publish the next The Beat

Rock Content needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at any time. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, please review our Privacy Policy.

Do challenges motivate or frighten you? Well, one way or another, they are recurring for marketers and SEO professionals (and we might even have a feeling that they’re bigger than ever nowadays). The professional who knows how to thrive and create opportunities on top of these challenges grows in a sustainable way. We hope this The Beat can help you with that!

Vitor Peçanha, co-founder of Rock Content.

Scroll to begin

Article

Mobile traffic growth at risk; what to do about it?

By Valentina Giraldo
SEO Leader

When the pandemic started, people stayed at home and started spending less time on mobile devices, and more time on their computers to search online —- and that caused a drop in mobile organic searches, naturally. What no one was expecting is that, even when people started to go outside again, the mobile traffic would still be dropping and affecting SEO strategies and organic growth. But that’s what’s happening, according to Semrush’s latest report. We explained what is happening with mobile traffic and how to avoid it impacting your growth.

Read All Content >

Article

Spotify's investment in audiobooks and its impact on Marketing strategies

By Cecília Cury
Product Marketing Analyst

Spotify recently announced that they are investing in audiobooks as a new content format for the platform — and that they would become a new pillar of the business (data shows that the audiobook market is expected to grow 26.4% from 2022 to 2030). With all the growth potential, what are the opportunities and challenges for advertising in such a specific consumer format?

Read All Content >

Generation Z and Millennials love audio content

54%

of audiobook listeners are under the age of 45

73%

of Gen Z said they like retro products or content

80%

of American Zs said audio allows them to explore different sides of their personalities

Generation Z and Millennials love audio content

54%

of audiobook listeners are under the age of 45

73%

of Gen Z said they like retro products or content

80%

of American Zs said audio allows them to explore different sides of their personalities

Source: Spotify Culture Next 2022

Article

The top 6 SEO challenges brands are facing in 2022, according to HubSpot Data

By Ivan de Souza
Blog Editor

Google's algorithm is changing very often, so every marketer that works with SEO must pay attention to those updates in order to change their digital strategies or create new ones. HubSpot recently listed the top 6 challenges that brands are facing in 2022 (with a lot of data to prove it). Of course, we dug into that to help you avoid them. Are you ready?

Read All Content >

WE WANT TO KNOW

Of the challenges below, what are the most critical for you today?

Algorithm changes

Missing the mark on mobile

Using video in search results

Submit my answer

WE WANT TO KNOW

Yeah, you are not alone. This is just one of the six challenges mentioned by marketers and SEO specialists in the HubSpot study. But don’t worry, we help you to deal with that to keep growing organically no matter what. It’s all in the full article.

Article

Telegram Premium is now available for subscription — but is it worthwhile as a Marketing strategy?

By Alina Neves
Global Customer Experience Analyst

Telegram has recently launched its Premium format with a new subscription service that offers exclusive experiences for the users. The paid service will offer additional features and first-hand new feature releases, and it costs anywhere between $5 - $6. As a business case, that shows us the power and importance of having a strong brand community. But what about your brand — is Telegram Premium worth investing in as a Marketing strategy? The answer is in the full article!

Read All Content >