The Beat #14 - Rock Content

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Google Multisearch

Google’s New Highly Cited Label

Converting Readers Into Leads

Mobile Marketing Tactics

Quote Of The Week

The Beat | April 15, 2022

Two Google updates can—vastly—change the way your brand appears organically

Our best organic search friend (Google) has revealed some very interesting recent updates this week. Multisearch, which allows you to search by simultaneously adding both image and text, and a “highly cited” label that references original content and avoids misinformation. Well, how will all this impact your strategies? Don’t worry, The Beat is already here to tell you everything!

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Happy Good Friday! I can't say if the Easter Bunny will bring you chocolate eggs this year, but we've certainly brought content that will help you a lot to prepare your strategies for recent updates and launches on Google. And don't you agree that having better results is even better than chocolate? So don't waste any time and check this edition of The Beat!

Vitor Peçanha, co-founder of Rock Content.

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Article

Google introduces Multisearch: a new way to ask questions to Google using both Text & Images

By Alina Neves
Global Customer Experience Analyst

Have you ever wanted to search for some specific information about something that was in front of you? How amazing would it be to just point the camera at it, add some text to make a question about it, and BANG, your answer appears in seconds on the screen? This is exactly what Google has been working on, and it may change the way we do SEO (and how your website appears organically to your audience on SERP). We have everything you need to know about this in the full article.

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Article

“Highly Cited Content”: how to stand out with Google’s new update

By Cecília Cury
Product Marketer

Our friend Google doesn’t stop. Along with Multisearch (which we saw in the article above), the giant search also announced it will add a “highly cited” label to search results—and this will help highlight original reporting, avoiding misinformation and improving the reference to the original content creator. While this update will be launched soon, how can the marketers and SEO experts prepare themselves and take advantage of this?

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WHAT DID YOU THINK?

Do you think these Google additions will improve the search experience (and bring strategic opportunities)?

Yes

Right!

But the fact is, with these updates, we need to be prepared for potential opportunities in content creation and organic growth. Read the articles (this one and this one too) to be ready for it!

Article

Converting readers to Leads: how to optimize blog posts for lead generation

Marina Cordeiro
Growth Manager

You know that creating useful and educational content is a great marketing practice, but is that enough for your business to survive? Unfortunately, no. You need to convert those readers into leads. That’s why we prepared this article to be your guide on how to do it in your corporate blog.

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Article

Mobile Marketing Tactics: use them to improve your digital strategies

By Erick Bernard

Digital Marketing Analyst

We live in a 100% connected reality. The latest data about mobile usage have shown that people are spending more time using mobile devices than ever. That’s why, in this super complete article, we explained everything about how to use Mobile Marketing Tactics. From push notifications to social media, you can learn everything to improve your results with those great tactics.

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