The Beat | January 14, 2022

Welcome to The Beat, the Best Marketing and Sales Content in Your Inbox. Every week.

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It’s Friday my friends, and the weekend is right around the corner! And for your enjoyment, I’m excited to present you the first edition of The Beat, our weekly curation of the best trends in Marketing—all with a dash of Rock Content experts' points of view about what is playing on digital right now. This is the very first edition, with content about how Search Console’s Geotargeting might harm your SEO strategy, increasing conversion rates through interactivity, and much more.

 

I hope you enjoy it and don’t forget to subscribe.

Vitor Peçanha, co-founder of Rock Content.
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Video

How Content Marketing Helped Jell-O Succeed, Nature Valley Goes Interactive, And More!

Are you ready to start the year of 2022 rocking? Welcome to the first episode of Rock Tonight, Rock Content’s own late-night talk show about content marketing trends, industry fun facts about and amazing content experiences around the world.

 

Sit tight, click on the play button and enjoy the show!

Article

Google Says Search Console’s Geotargeting Can Harm Your SEO Strategy

By Kamila Dantas

Partner Onboarding Analyst at Rock Content

Is your site focused on reaching people across the country—or the world? Be aware that the Search Console’s Geotargeting can harm your strategy, according to Google itself. Our Partner Onboarding Analyst, Kamila Dantas, explains more.
Read All Content >

QUICK QUESTION

Is your site focused on a local audience or worldwide reach?
Specific and Qualified: It makes more sense for my strategy to have local traffic in a specific region.
Middle ground: I can have a large scale but at a national level (it doesn't make sense for me to have traffic outside the country).
Worldwide reach! The more people I reach around the world, the better.
I'm still not sure...I need to think about it.

QUICK QUESTION

Okay, that’s nice! Your answer may directly impact how you will (or will not) use the Search Console’s Geotargeting tool. Understand how this applies to your website in the full article.
Article

Learn From These 5 Successful Brands: How To Promote a Shopping Experience On Social

By Alessandro Alessio
Social Media Analyst at Rock Content

In partnership with Hootsuite

Shopping in apps like Instagram and Facebook is now a regular activity in the lives of many consumers. Is your brand taking advantage of this trend? If not, then don’t hesitate to see our post with 5 stellar examples of social commerce campaigns! 
Read All Content >
Article

How We Increased an E-Book’s Conversion Rate by 20.7% Through Interactivity

By Guilherme Rezende

Marketing Analyst at Rock Content

There are a plethora of content pieces out there. As a result, users have given more and more love to one-of-a-kind assets. Doubt it? Take a look at the story of how Rock Content got 20.7% more conversions from an e-book by making it interactive.
Read All Content >
Podcast

Stop Selling Products, And Start Solving Problems

You’re probably a marketer and have a product to sell. So should you just stop selling it? Of course not. So why should marketers stop selling products and start solving problems? Check out the full episode on Spotify:

Listen Now >

Special Guest

Andrew Davis​
Bestselling author and keynote speaker

Andrew Davis
Bestselling author and keynote speaker

Before building and selling a thriving digital marketing agency, Andrew produced for NBC and worked for The Muppets. He's crafted documentary films and award-winning content for tiny start-ups and Fortune 500 brands. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.
Quote of the week

“Keep the pedal to the metal on increasing the representation of Black leadership. If you have established goals, make sure that the consequences for non-achievement are consequential. Build out plans for brand prominence in the metaverse.”

By Jerri Devard
Founder of the Black Executive CMO Alliance for Ad Age.

🚀
Rock On

🚀

Rock On
😍
Love

😍

Love
💡
Genius

💡

Genius
⭐
Insightful

⭐

Insightful
🤔
Curious

🤔

Curious
< Back
< Back
< Back
< Back
< Back
Quote of the week

“Keep the pedal to the metal on increasing the representation of Black leadership. If you have established goals, make sure that the consequences for non-achievement are consequential. Build out plans for brand prominence in the metaverse.”

By Jerri Devard,

Founder of the Black Executive CMO Alliance

🚀
Rock On

🚀

Rock On
😍
Love

😍

Love
💡
Genius

💡

Genius
⭐
Insightful

⭐

Insightful
🤔
Curious

🤔

Curious
< Back
< Back
< Back
< Back
< Back

All done!

HOPE YOU LIKED IT!
So, did you have a good time here? Don’t forget to subscribe below to receive The Beat weekly, directly in your email. Have a great weekend and see you next week!

✉ Get notified when we publish the next The Beat 

Rock Content needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at any time. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, please review our Privacy Policy.
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