The Beat | September 22, 2022

LinkedIn shares new data about how to improve your inbox performance

Few things appeal to marketers more than data that shows the direction towards better results, and bright new powerful tools to work with. In this issue, we'll showcase new data straight from LinkedIn to improve InMail responses, social commerce and customer experience analytics, new Canva tools, and more. 

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Good Marketing strategies perform even better when combined with the right customer-oriented, data-driven tools. This The Beat brings insights from all these elements to help you be even more assertive. Dive in!
Vitor Peçanha, co-founder of Rock Content.
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 Article 
 

InMail: Linkedin shares best practices to help maximize response rates

By Bruna Dourado
Digital Marketer

 
Cast the first stone the marketer who has never been ignored by a prospect after sending a message on LinkedIn InMail. Although the tool is widely used for Marketing purposes and even to find talent for open positions, it’s common for users to treat these messages as spam, thus ignoring them. That's why LinkedIn has created a fresh report on InMail best practices to help you improve those response rates. We've gathered the best insights in this article.
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Article

Poor customer experience makes social commerce unpopular among users

By Stephanie Coelho
Digital Marketer
 

It’s well known that social media has been a part of the purchase path of most consumers for a while now, so it's not surprising that social platforms were investing in social commerce features. But there’s just a teeny-tiny problem: users simply don’t use these tools, and that forces platforms like Facebook, Instagram and TikTok to take a step back on social commerce investments. And why aren't people buying via these features? Among many answers, one of them is that the customer experience of these platforms is clunky. We invite you to better understand these cases and reflect on the importance of customer experience in this full article.

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WE WANT TO KNOW

Social channels put the brakes on investments into social commerce tools. We invite you to read the full article to understand the impact that the customer experience had on this.


Article
 

Canva launches its Visual Worksuite. What are the possibilities for Marketing and creative teams?

By Willian Gomes
Creative Designer
 

Canva announced to the world the new features and tools that make the new Canva Visual Worksuite. Launched during Canva Create 2022 - "The Future is Visual" event, the suite of products expands the scope of Canva beyond an easy-to-use graphic design tool. Most of these products and enhancements are already available to Canva users. We show you the highlights and possibilities for Marketing and creative teams that these new features bring.

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Article

A trans non-binary journey in the corporate sector

By Ariel Mendes
HR L&D Senior Manager
 

How is it to be a trans non-binary agent in the corporate sector? What are the challenges, and social and cultural barriers? In this real, personal and open article, we invited our HR L&D Senior Manager, a transgender person, to share their personal journey to inspire diversity in the work environment. We know you’ll have an inspiring read. 

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Column

How (and why) to write your own obituary

By Ryn G
Senior Copywriter at WriterAccess
Never mind daily exercise or vitamin B12. If you really want to stay focused and motivated, try writing your own obituary. Yeah, we know. The very idea of writing any obituary can make some people grimace – yet it’s also a powerful process that comes with massive benefits. That’s what we’ll wonder through in this week’s column — straight from WriterAccess, the content marketplace recently acquired by Rock Content. Don’t be afraid, come read!
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Tamsen Webster
Column

How (and why) to write your own obituary

 
Tamsen Webster
By Ryn G
Senior Copywriter at WriterAccess

Never mind daily exercise or vitamin B12. If you really want to stay focused and motivated, try writing your own obituary. Yeah, we know. The very idea of writing any obituary can make some people grimace – yet it’s also a powerful process that comes with massive benefits. That’s what we’ll wonder through in this week’s column — straight from WriterAccess, the content marketplace recently acquired by Rock Content. Don’t be afraid, come read!

Read all content > Opens in a new window.
Quote of the week

“If you want to reap the benefits of brand purpose, your brand has to be purposeful.”

In a public letter to customers, Patagonia founder Yvon Chouinard shared as he was giving his company away to two entities who will support environmental causes.
 
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Quote of the week

“If you want to reap the benefits of brand purpose, your brand has to be purposeful.”

In a public letter to customers, Patagonia founder Yvon Chouinard shared as he was giving his company away to two entities who will support environmental causes.
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All done!

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