The Beat | March 15th, 2024

One of the most impactful Google updates in recent times

It's not the first time Google has made a move towards prioritizing quality content, but certainly, the March 2024 core update is being described as one of the largest and most impactful updates. In the past week, we've seen sites with considered low-quality content being completely deindexed. In this edition of The Beat, we'll delve into everything you need to know about this important update and the future of SEO and content.

This is the official Rock Content newsletter. 

Subscribe to receive it every other Friday, directly in your inbox.

✉ Get notified when we publish the next The Beat 

✉ Get notified when we publish the next The Beat 

Scroll to begin
Article

Google March 2024 core update: Low-quality sites being deindexed

Chris Dornellas

SEO Specialist

It’s been a few days since Google released the March 2024 core update, with the specific aim of improving search quality by targeting and removing low-quality and spammy content from its index. Since its launch, several websites have already been affected and completely deindexed. The expectation is to reduce low-quality and unoriginal content in search results by 40% in the next few weeks. However, there's no need to panic. Let's delve into the details of this update, what Google expects from your content going forward, and how you can adapt to these changes effectively.

Read the full storyOpens in a new window.
Article

How to create content that will rank in 2024

Carolina Simões

Digital Marketing Specialist 

As you saw in the previous article, Google is forging a clear path toward prioritizing quality content. Alongside this, the new Search Generative Experience is coming with the promise to completely change the way we interact with the SERP today. Indeed, Google is adapting quickly, leaving us with the question: How do we create content that will rank in 2024? Here at Rock Content, we've been closely monitoring every change for some time now. In this article, we've gathered key insights based on recent studies, our experience, and real data to help you tailor your content for the future of SEO. Follow along.

Read the full story Opens in a new window.
Ad: WriterAccess 

Google's March 2024 core update: Is your content prepared?

WriterAccess can help you adapt
👉
Create SEO-optimized articles that follow the best practices of the new Google update, with a focus on relevant keywords and semantics.
👉
Produce original and engaging content in different formats that capture the reader's attention and generate value.
👉
Develop materials that generate results, increase your website traffic, convert more leads, and boost your sales.

If you sign up through this link, you won't pay anything for a subscription for 2 months!

Start your 60-day trialOpens in a new window.
Article

[New Report] Why your audience doesn't care about your efficiency anymore (and how personalization can save you)

Pedro Lopes

Growth Specialist 

If the digital landscape is a battlefield, content is a powerful weapon. But here's the catch: your audiences are savvier than ever! Their attention spans are shorter, and you know that search engines are prioritizing helpful content like never before. This means your content strategy needs a serious overhaul, and personalization is the key to unlocking its true potential. This article is the first in a series exploring key findings from the 2024 State of Marketing Report. Let’s delve into the future of content marketing, a future where personalization reigns supreme.
Read the full story Opens in a new window.
Create a Star-level Content

Engage across the entire buyer’s journey with no-code interactive experiences. Take your content strategy to the next level.

Be a hitmaker. Be hear.

REQUEST A DEMO!Opens in a new window.

All done!

So, did you have a good time here?

So, did you have a good time here? Don’t forget to subscribe below to receive The Beat every other Friday, directly in your inbox. Have a great weekend and see you in the next issue!

Get notified when we publish the next The Beat 

And of course, feel free to share this content with your co-workers and partners