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Infographic
Best Practices Guide
What is an Infographic?
First of all, welcome! You are inside an interactive experience!
In theoretical terms, the Cambridge Dictionary defines an infographic as “a picture or diagram or a group of pictures or diagrams showing or explaining information.”
In other words, infographics help you to keep your prospects interested (because images are more appealing than text) and allow them to comprehend any kind of information much faster.
Therefore, you can explain complex topics, knowing that you’ll increase the chances of your audience consuming the content and learning from it, compared to plain text.
Why are Infographics important?
The short answer is: to summarize a large amount of data in a visually compelling way. Thus, you make your content easy to understand and digest.
💡 Think about it: if the brand wants to publish a survey result, for instance, it’s a whole lot of data for your prospects to read at once. When you insert them in your infographic, it’s way easier.
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Click on the cards to see each of the other benefits in full.
Engagement
When presenting long texts or content full of data and numbers, readers may get distracted. If they need to stop, it may be hard to get back into the reading. It takes too much time and gets them tired while processing all this information. Switching to an infographic, you open the doors to engagement. You get the audience into the content, welcomingly. It’s a comfortable way of reading something that could be boring or difficult to focus on, like numbers and statistics.
Engagement
When presenting long texts or content full of data and numbers, readers may get distracted. If they need to stop, it may be hard to get back into the reading. It takes too much time and gets them tired while processing all this information. Switching to an infographic, you open the doors to engagement. You get the audience into the content, welcomingly. It’s a comfortable way of reading something that could be boring or difficult to focus on, like numbers and statistics.
Learning about your prospects
Education is also a common purpose. Sometimes, you want to teach prospects the most important topics about a subject. That means summarizing stuff you need them to know. If that’s the case, your team can make use of an infographic. By listing points in a structured way, you get their eyes to flow through the content and go everywhere you want.
Learning about your prospects
Learn about your prospects based on their own behaviors. As they engage with the infographic, you are able to collect these insights and have a better understanding of their pain points and needs. This data can be leveraged during sales calls or for future content opportunities.
Awareness
That kind of media is often used to boost awareness. Since it’s a piece that blends images, graphics, animation, and text, it’s very shareable and easy to go viral. So you have a great chance of contacting new users that have never heard of your company before. The more people that know you exist, the more chances to generate leads. It also means more traffic.
Awareness
That kind of media is often used to boost awareness. Since it’s a piece that blends images, graphics, animation, and text, it’s very shareable and easy to go viral. So you have a great chance of contacting new users that have never heard of your company before. The more people that know you exist, the more chances to generate leads. It also means more traffic.
Personalize
experiences
Create more personalized experiences for the user by only showing them content that is related to their needs. You can also create an infographic that will have a different journey, according to the choices the visitors make while having the experience.
Personalize experiences
Create more personalized experiences for the user by only showing them content that is related to their needs. You can also create an infographic that will have a different journey, according to the choices the visitors make while having the experience.
Education
Education is also a common purpose. Sometimes, you want to teach prospects the most important topics about a subject. That means summarizing stuff you need them to know. If that’s the case, your team can make use of an infographic. By listing points in a structured way, you get their eyes to flow through the content and go everywhere you want.
Education
Education is also a common purpose. Sometimes, you want to teach prospects the most important topics about a subject. That means summarizing stuff you need them to know. If that’s the case, your team can make use of an infographic. By listing points in a structured way, you get their eyes to flow through the content and go everywhere you want.
Bonus Card
Looking for a platform to help you get your content on track with awareness, education, engagement, and much more? There’s a wide world of interactive content possibilities waiting for you.
Bonus Card
Looking for a platform to help you get your content on track with awareness, education, engagement, and much more? There’s a wide world of interactive content possibilities waiting for you.
How to apply infographics to my strategy?
Overall, you can create infographics whenever you want to display content in a summarized way and make information easy to consume.
Here are some examples of assets that you can apply infographics to, to drive better engagement:
Comparisons
Comparisons
Storytelling
Storytelling
Displaying data
Displaying data
Summarize and educate
Summarize and educate
Comparisons
This is a nice way to establish a parameter between two objects, which could be a product, service, results, benefits, or any other characteristics. If you want to show how your business stands out from your competitors, infographics are an excellent piece of content to do so.
Comparisons
Comparisons
Storytelling
Storytelling
Displaying data
Displaying data
Summarize and educate
Summarize and educate
Storytelling
When telling a story you will be able to create a whole narrative around the topic you are covering. It makes it a lot easier to connect with your audience by bringing more humanized and contextualized content. Infographic storytelling delivers it all by engaging the public in the story.
Comparisons
Comparisons
Storytelling
Storytelling
Displaying data
Displaying data
Summarize and educate
Summarize and educate
Displaying Data
This is one of the most common uses for infographics. Remember that research you did? You can organize the data collected according to the hierarchy of the information, and geographical location, or create any stage you think is relevant for each case. Just make sure it has easy to understand numbers and data throughout the infographic.
Comparisons
Comparisons
Storytelling
Storytelling
Displaying data
Displaying data
Summarize and educate
Summarize and educate
Summarize and Educate
You probably have read or even produced an amazing text. In order to make it even more precious, images and graphics are able to illustrate what that piece of information stands for. This is extremely important to shorten the amount of text and make it a lot easier for people to understand what the author is trying to say. Educating the audience is essential to drive better results and infographics are here to help with that.
Get your Interactive Infographic ready
A great interactive infographic starts with great content. Let’s dive into the elements you should consider when building and strategizing your content for an infographic.
A great interactive infographic starts with great content. Let’s dive into the elements you should consider when building and strategizing your content for an infographic.
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All About the Visuals
Once you've crafted your content, it's time for design. Let's go through our best practices for creating an eye-catching, engaging design for your infographic.
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Collect Highly Valuable Data and Get Inspired!
In an interactive experience, the most valuable piece is the data you'll unearth from your audience engagement. Let's look at how you can add interactivity to facilitate meaningful data.
Capture Attention with Animations
Animations are a great way to draw user attention to key points or stats. Animations should be subtle and used to help tell the story while making it more beautiful and engaging.
Make Content Easily Shareable
Give the user accessible options for sharing your content. By adding a "share this" or "Tweet this" component in your infographic, it encourages the user and makes them more likely to share the content.
SHARE THIS CONTENT
Add Quiz Questions
Test user knowledge about the topic using simple quiz questions. This is also a nice way to keep them engaged with the content you are providing.
Let’s see what you’ve learned so far about infographics with an example quiz?
Quiz
1. Infographics are pieces of content that are made from images only
True
False
2. We can apply infographics for content at any stage of the funnel
True
False
3. Infographics can make comparisons and data a lot easier to understand
True
False
4. We should not add a CTA into an infographic
True
False
5. A digestible visual means that it is easy to read
True
False
Got Additional Assets? Share Them.
Once participants read through the infographic, they will want to learn more. Provide additional assets to keep users engaged and to move them further into the funnel.
Check out some real examples
Key Takeaways
The Content
- Choose a compelling topic
- Add navigation
- Keep the CTA prominent
- Cite your sources
- Use a compelling title and description for sharing
- Strip out unnecessary content or elements
The Visuals
- Keep visuals simple and digestible
- Choose effective data visualization
- Keep text to a minimum
- Create content flow
- Create visuals that can be scaled back for mobile
Engagement
- Capture attention with animations
- Add quiz questions
- Make content easily shareable
- Share any additional, relevant assets
The perfect tool to build interactive infographics
Meet Ion and take your infographics and any other piece of content to the next level!
You can use it to bring your brand to life with attractive and memorable content that involves your audience and stimulates engagement. Moreover, you can quickly and intuitively create countless types of interactive content without any programming knowledge. Take a look at some of the features:
Create engaging, interactive experiences:
Your persona feels more involved and engaged due to interactivity. With over 1,500 available combinations, the possibilities are infinite and the only limit is imagination.
Speed up design with templates:
There are over 150 templates in our library, allowing your creativity to flow. You can also work directly with our creative services team to find the template best suited to the goals of your project.
Launch your content
Ion makes it easy for you to start creating fully responsive interactive content that’s ready to publish on any channel.
Optimize conversions with A/B tests
Use our real-time conversion and engagement data to begin A/B testing and understand the best path for your content.
Use insights to create future content
You’ll know exactly which elements your audience engaged with and can use this data to make informed decisions to create new content.
You’ve seen how Interactive Infographics are able to drive engagement and make your content a lot easier to consume. Now all you have to do is get your marketing strategy ready to build its own interactive experiences, and create beautiful content pieces that will generate incredible results.
Let’s take a deeper dive into the Platform?
Request a demo on Ion, Rock’s interactive content platform!
Get your free demo now!
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Rock Content needs the contact information you provide to us to contact you about our products and services. You may unsubscribe from these communications at any time. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, please review our Privacy Policy.
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