The Monthly Beat | June 2, 2023

Every possible AI, everywhere, all at once. Review of March's key happenings and trends

How AI is changing SEO. Review of May's key happenings and trends

Hello and welcome to The Beat! Our newsletter is your weekly dose of the latest marketing news and trends. You can kick back, relax and let us do the digging for you. From AI and SEO, we've got you covered. This is a special monthly edition, so make sure to hit subscribe below to keep receiving it every Friday in your inbox, deal? Once subscribed, just scroll down, enjoy, and stay in the know. 

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Welcome to The Beat, your trusted source for the latest news and trends in marketing, content, and sales. As we embark on a fresh month, we are delighted to present a special edition highlighting the most important highlights from the past month. Remember to subscribe to ensure you receive forthcoming editions promptly. Thank you for joining us, and stay tuned for more exciting stories.
Giuseppe Caltabiano
VP of Marketing at Rock Content 
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Google announces new features for its chatbot Bard. What is the impact on SEO?

Germano Ferreira

Content Strategist

Google has recently released an update for its AI-powered chatbot, Bard, which focuses on enhancing its summarization capabilities and increasing the visibility of source content. This update builds upon Google's recent announcement at their annual I/O developer conference, where they introduced new features such as images, coding capabilities, and extensions for Bard. With more updates on the horizon, what does the future of search look like? It all points out that it’ll be different and is rapidly evolving. That's why it's crucial for brands and SEO professionals to keep a close eye on these developments. If you want to learn more about the exciting changes in Google's Bard chatbot and understand their implications for the future of search, be sure to check out the full article. 
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Source: Google Blog

How the April Core Update impacted our blog and what we did to recover traffic and keywords

Diana Martins 

SEO Planner

April 2023 brought a significant Google Core Update that had a major impact on the rankings of various websites, blogs, portals, and e-commerce platforms. Unfortunately, our very own Rock Content blog got caught in the whirlwind, with many of our articles taking a nosedive in rankings or vanishing from search engine results altogether. Ouch! It was a tough blow, especially considering March wasn't exactly a traffic party for us either. We saw a 16.31% drop in traffic compared to that lackluster month. But fear not, my SEO-savvy friend! In this special article, we spill the beans on how we uncovered the traffic drop caused by April's Core Update and, more importantly, what we did to reclaim that coveted first position and achieve awesome results. Trust us, if you're in the SEO game, this is mandatory reading. Get ready for some serious insights!
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The top 30 questions marketers ask about how AI Content is changing SEO [+ Expert answers]

Is there any place in marketing where AI isn't shaking everything up? Apparently not. AI-powered tools have revolutionized content generation, analysis, and optimization, and it's no surprise that SEO is feeling the impact. We want to ensure you have all the information you need to harness the power of AI and understand its implications. That's why we've gathered the most burning questions marketers have about how AI content is changing the SEO landscape. And we've brought in the experts too! Mordy Oberstein, Head of SEO Branding at WIX, and Giuseppe Caltabiano, VP of Marketing at Rock Content, are here to answer and discuss the possibilities and limitations of AI-generated content. Want to join the party? Click below and dive into the full interview.
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Consumers across the world are becoming increasingly aware of Diversity, Equity and Inclusion (DEI) topics. Black consumers are willing to pay more and prioritize brands that meet their needs, according to data. And we, as marketers, have the obligation to mitigate racial-biased information and to promote racial diversity in the content we create and among the professional landscape. To talk more about it, we invited Natalie Gullatt, founder and president of the Black Marketers Association of America (BMAA), to an exclusive interview.
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Special Guest

Mordy Oberstein;
Head of SEO Branding at WIX

Mordy Oberstein

Head of SEO Branding at WIX

Mordy is the Head of SEO Branding at Wix. He also serves as a consultant for Semrush and sits behind the mic of multiple SEO podcasts including Wix's SERP's Up podcast, the SEO Rant, and Edge of the Web News. Dedicated to SEO education, Mordy is one of the organizers of #SEOchat and a popular industry author and speaker.

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Meta announces AI-powered tools to streamline ad processes

Guilherme Rezende 

Growth Marketer

Amid changes to online data collection and restrictions on ad targeting insights, Meta has been developing new machine learning-based ad targeting models. These models enable Meta to deliver more relevant ads to users without relying heavily on personal usage data. This is especially crucial for Meta, given the impact of Apple's iOS 14 update, which has limited data gathering in its apps. To address this challenge, Meta has introduced 'Meta Lattice,' a new ad delivery process that utilizes multiple data points and predictive technologies to improve ad response predictions. If you're a marketer itching to know how these AI-powered tools can level up your ad game, dive into the full article for all the juicy insights and details. 
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Twitter Blue is now mandatory to run ads on the platform. How does this impact brands?

Alina Neves
Global Customer Experience Analyst
It looks like Elon Musk is flexing his muscles and trying to up Twitter's subscription revenue by forcing all advertisers to sign up for either Twitter Blue or Verification for Organizations. In simple terms, this means that if brands want to run ads on the platform, they'll have to cough up $8 per month for a blue tick or $1,000 per month for Verification for Organizations. Twitter has made it clear that all advertisers need to pay for verification to keep their ads running. Wondering what this means for Twitter's future and how it will impact marketing on the platform? Check out the full article!
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Quote of the week

“AI isn’t evil – it’s a tool with limits that needs to be used the right way”

Mordy Oberstein,

Head of SEO Branding at WIX, in a exclusive interview for Rock Content 

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