What is this checklist? →
We gathered our blogging knowledge to create this interactive checklist to help you grow your blog. Following these steps, you will have a solid and long-term Content Marketing strategy. Leverage your results now!
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Create a buyer persona for your business. If you are internationalizing your company, do not translate your already existing buyer persona. Create a brand new one.

Create a topic cluster with the most important keywords for your business.

Create a pillar page for each keyword of your cluster. They will probably be head-tail keywords.

Create a list with long-tail keywords that will be the satellite posts in your cluster.

Every time you post a new piece, find five published articles that can link to the new one.
Find a good partner to create a co-marketing strategy. Try to launch ebooks, tools, kits, and webinars with them.
Check the DA and spam of your partner’s domain. Only accept the co-marketing if their DA is good and the spam link is low.

Promote your content on social media, email marketing, feed, push notifications, and web directories.
Audit your blog regularly: contents, SEO, page speed.