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"Back to Future: How GE Keeps Reinventing Brand Journalism" with Tomas Kellner

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Market Intelligence: Stand out with Data 

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Tomas Kellner

An established editorial and branded content pioneer with a long and successful track record in journalism, communications, and corporate storytelling. Leading GE’s flagship publications - GE Reports and the GE Brief newsletter - Kellner has repeatedly been named among the top brand editors in the world. A mainstay among top brand journalism sites, GE Reports has been listed in the Financial Times, Inc. magazine and the Brunswick Review as a leading example of content published by businesses. Most recently, the site has been hailed for its COVID-19 coverage.

Giuseppe Caltabiano

Giuseppe is a senior marketing, brand and content strategist with more than 15 years of experience in B2B & B2C sectors.

Today he leads brand, communications and product marketing at Rock Content and supports the company's globalization plans. He has advised agencies, brands and SaaS in tech, financial services, energy, travel creating global content and digital marketing strategies.