Summary
5
Reasons why you should use Interactive Content
Producing interactive content is a question of pushing for your material to create a bigger impact on your persona. It can be an effective way to educate, influence, and persuade your audience while building affinity for your brand.
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Producing interactive content is a question of pushing for your material to create a bigger impact on your persona. It can be an effective way to educate, influence, and persuade your audience while building affinity for your brand.
What makes interactive content so important is its highly engaging features and greater ease to provide it, not just while getting your audience’s attention, but also in keeping it.
At the same time, the more information you have at your disposal when it comes to your consumers and their wants and needs, the easier it becomes to tailor future marketing efforts so that they hit the mark the first time. By encouraging the customer to click, drag, answer, and otherwise communicate, it gives you, the strategist, something to work with further.
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5
reasons why
Combine content and experience
Interactive content combines information and entertainment. Thus, the user feels stimulated to consume that content, which contains triggers to hold their attention. So the content stops being passive and static to provide a better consumer experience for your audience. Content needs innovation, challenges, and experiences. Interactive content, therefore, meets their desires.
Meaningful Sales Alignment
Strong Differentiation
Higher Conversion Rates
Demonstrable Consumption
When content is interacted with, consumption can be tracked and analyzed. While static content is pass/fail, interactive content provides deep insights into actual content consumption. This is an important point not only for generating insights for salespeople, but also for marketing and content teams, as they will be able to understand how their assets have been perceived by the audience.
5
reasons why
1. Combine content and experience:
Interactive content combines information and entertainment. Thus, the user feels stimulated to consume that content, which contains triggers to hold their attention. So the content stops being passive and static to provide a better consumer experience for your audience. Content needs innovation, challenges, and experiences. Interactive content, therefore, meets their desires.
2. Meaningful Sales Alignment
3. Strong Differentiation
4. Demonstrable Consumption
5. Higher Conversion Rates
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