As you are surely aware, the current market is directed by strong competition and the constant emergence of new trends. The recent marketing scenario has shown that creating great content is not enough — the content itself is only the beginning. Brands need to optimize their strategies according to the most relevant preferences of their consumer base in order to stay ahead of the pack. And to do so, interactive content is a must.

Most content is merely something. Content experiences actually connect with the audience and explore the major types of potential amazing ways to engage with people.

Interactivity bridges the gap between content and experience. And these types of active experiences are inherently measurable, providing rich audience and individual insights into content consumption, engagement, and conversion.