1. Awareness:
What is my problem? How much money and time am I wasting with this problem?
2. Interest:
When evaluating a product, I need to know the upfront costs so I can share it with my boss.
3. Evaluation:
As I evaluate the product, I want to know how much it will cost compared to other tools.
4. Decision:
What potential discounts/savings can we negotiate?
5. Sale:
What is our TCO? What can we expect the ROI to be?
6. Expansion:
Make it easy for me to create packages, get quotes for additional services, etc.
7. Win-back:
How much time/money have I lost by leaving and what can I be offered to return?