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Chapter 1
What is an Interactive Calculator?
Briefly speaking, it’s an interactive tool that takes inputs from users and turns them into data and numerical results for your marketing and sales teams. So they may figure out specific solutions to their “pains” immediately.
It’s a great tool for lead generation because it’s built to solve problems and answer questions based on formulas during the mid-stage of the buyer’s journey.
You can build interactive calculators to measure:
- What will the ROI be if I purchase it?
- How much does this product/service cost?
- How much will this solution save me?
- When they are evaluating all options available before a purchase, the calculator grants some unique insights such as ROI (Return on Investment), payments, or even savings, as we showed through the questions above.
It’s a two-way tool, good for potential customers and good for marketing and sales teams.
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