Social Impact Report 2021
In 2021, we took a big step towards accelerating social change, we have committed to donating 1% of Rock Content’s equity for social impact to leverage our impact and to generate growth opportunities for everyone
We have been consistently working on our mission to share Rock Content’s knowledge, products, and services to promote social change.
Furthermore, we believe that change also needs to come from the inside out. For this reason, we have promoted several diversity, equity, and inclusion activities among our employees.
This report details the Social Impact initiatives and our commitment to diversity, equity and inclusion.
Commitment to the UN Sustainable Development Goals (SDG)
All of our social impact, diversity, equity and inclusion efforts are aligned with the Sustainable Development Goals of the United Nations. That's why our actions and programs align education, decent work and equality for all.
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Sustainable Development Goal 4:
Quality
Education
-
19,322 students
impacted by Rock University scholarships
+ Our education programs figures
1,698 volunteer hours and 15 partner organizations
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Sustainable Development Goal 5:
Gender
Equality
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52.8% of employees are women
49% of leadership positions are occupied by women
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Sustainable Development Goal 8:
Decent Work and
Economic Growth
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77,288 courses donated
to underrepresented groups
73% of the scholarship holders indicated in a feedback form that there was a change in their conditions of employment, education, or any other area of their life after taking the courses
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Sustainable Development Goal 10:
Reducing
Inequalities
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USD 7,432.67 in material and financial donations
USD 43,159.49 in incentives for Culture Law
* Culture law is a Brazilian legislation that incentivizes companies to act as cultural activities sponsors such as exhibitions, music festivals, films and literary production. In return, the company is eligible to capture a portion of its investments as tax deductions.
Sharing knowledge to accelerate social transformation
Equity Pledge
In 2021, we took another major step towards accelerating social change. Through Pledge 1%, Rock Content committed to donate 1% of equity to education and employability initiatives and projects.
[Our Brand Manifesto]
To make marketing better, while having a positive impact on the world”
We exist to make marketing better by positively impacting the world. In doing so, we want to create growth opportunities that overcome geography, ethnicity, gender, and socioeconomic factors.
“Making marketing better” means that we generate value in our business and distribute it to others. (...)
“I am grateful that Rock Content is proudly supporting and empowering a globally distributed, remote first workforce to accelerate the content marketing revolution and to turn marketing into something that adds value to the people’s lives.
As a company, we are excited to reimagine the way marketing can be and to develop the talent, the tools and the educational resources that shall be required in this new mission."
Diego Gomes
CEO
Learn about the stories of social transformation and the results we achieved in 2021