Rocking Email Marketing:
How to Craft an Efficient Email Automation Strategy
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Email marketing automation has been a longstanding marketing tool because of its effectiveness. When done right, it is a consistent tool that allows you to communicate with your audience while building brand loyalty and customer engagement. Although some marketers choose to discount email marketing in favor of other tools, it can deliver high conversion rates and countless other benefits.
Email is used worldwide, allowing you to embrace it for all of your marketing needs. It has been proven to drive sales and customer retention.
Sixty percent of consumers will purchase as a result of a marketing email as opposed to 12.5% of consumers who use the “buy” button found on a social media ad.
Understanding how to use email marketing as a successful tool is critical.
Throughout this document we will delve into the following topics:
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