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Rock Content Magazine #6
Rock Content Magazine is back! In this sixth issue, we're going to talk about diversity, accessibility, and inclusion as an authentic brand purpose — and not just as a Marketing tool. Brands that are not paying attention to these issues are falling behind (both internally, when we talk about employer branding, and in terms of customer preferences).
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Customers want to be represented
Representation is (more than ever) impacting purchasing decisions and reshaping industry structures.
READ THE ARTICLEDIVERSITY & MARKETING
Customers want to be represented
Representation is (more than ever) impacting purchasing decisions and reshaping industry structures.
READ THE ARTICLEDIVERSITY & MARKETING
‘To create a culture for black people to thrive we need to open our minds to different views’
An exclusive interview with Natalie Gullatt, president and founder of the Black Marketers Association of America (BMAA).
READ THE FULL INTERVIEWINTERVIEW
Natalie Gullatt
Founder and president of the Black Marketers Association of America (BMAA)
Marketing Manager at Hubspot
Director of Marketing for the National Black MBA Association, Atlanta chapter
‘To create a culture for black people to thrive we need to open our minds to different views’
An exclusive interview with Natalie Gullatt, president and founder of the Black Marketers Association of America (BMAA).
READ THE FULL INTERVIEWINTERVIEW
Brands sell diversity, but don’t practice it
Never before have we talked so much about brand purpose, nor looked at diversity and inclusion as we do now. But... what are we doing besides talking?
READ THE ARTICLEOPINION
Brands sell diversity, but
don’t practice it
Never before have we talked so much about brand purpose, nor looked at diversity and inclusion as we do now. But... what are we doing besides talking?
READ THE ARTICLEOPINION
Rock Content
Magazine is back
When it’s done well, brand purpose introduces new dimensions to a category so a brand can differentiate itself in ways it couldn’t before. All of this, and more, is covered in this new issue.
READ MORELETTER TO THE READER
Rock Content Magazine is back
When it’s done well, brand purpose introduces new dimensions to a category so a brand can differentiate itself in ways it couldn’t before. All of this, and more, is covered in this new issue.
READ MORELETTER TO THE READER
What’s inside Rock Content Magazine #6
Their trans non-binary journey
A brief personal testimonial of the path of a trans non-binary and gender non-conforming secret agent in the corporate sector — and the impact the professional environment had on this.
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