Have you ever heard someone talking about a particular brand or seen someone with a product that caught your eye, then been disappointed when you found it online?
The website is full of pop-ups, the page loads so many advertisements you can’t read the text, and the text is too small. Once you enter your email address, you brace yourself for the onslaught of advertising emails. Your feed is suddenly inundated with that product for months.
This is a common tale and reeks of Content Marketing gone wrong.
Now the tides are beginning to turn, and, as marketers, we need to change our approach for relaying our messages. Gone are the days of creating vast quantities of content just for ranking. We need to start giving our audiences value-adding, personalized, interactive, and engaging content that they not only want to read but anticipate.
Welcome to the Content Experience Concept. A concept that has evolved to create an entire experience for the audience, in many different forms, on many different platforms. A concept that questions, “Would I enjoy reading/watching/listening to this content?”
Let’s take a deeper look into the future of marketing.
