We all know that websites, landing pages, email, and social media are all part of a solid digital marketing strategy, but how does one measure the success of these efforts? Herein lies one of the biggest issues marketing professionals face: knowing the right metrics and goals to hit when launching marketing campaigns. 

To help you measure your performance, we collected and organized performance data between June 2021 and June 2022. The data comes from clients in seven industries and located around the world who are leveraging digital marketing and automation tactics. 

In each section, you’ll find common inbound marketing campaigns, the metrics we used to measure success, and digital marketing statistics you can use as a reference point for your own performance goals.