What is Interactive Content?

Interactive content is the key to getting what you really want out of your digital marketing strategy, but a true understanding of what it is or isn’t is crucial.

Contrary to static material, interactivity leads visitors who reach your page to feel like the protagonists in their own journey, a powerful influence on their relationship with the brand. Interactive content is designed for visitor participation. Interactive content genuinely reaches them by inviting them to be part of the experience they’re having.

It isn’t content created solely to be read or watched; rather it’s designed to be something that your audience actively engages with — receiving and giving useful information. This format connects directly with consumer 4.0 behavior. 

It gives what the visitors are really looking for, whether that’s simple entertainment or crucial information they need to make an important decision, helping people successfully complete their journey down the sales funnel.