See below the percentage of marketers that agree with the statements regarding interactive content.
66% is the percentage of content marketers that use interactive content as the #1 reason for engagement.
Content Marketing Institute
84% believe that interactive content is effective at differentiating from competitors.
Demand Metric
87% agree that interactive content grabs the attention of the reader more effectively than static content.
Content Marketing Institute
77% agree that interactive content can have a reusable value resulting in repeat visitors and multiple exposures.
Content Marketing Institute
73% agree that combining traditional content marketing tactics with interactive content enhances retention of my organization’s message.
Content Marketing Institute
75% agree that non-gated interactive content can provide a “sample” of the brand, resulting in a higher degree of lead nurturing.
Content Marketing Institute