The Beat | September 22, 2022
LinkedIn shares new data about how to improve your inbox performance
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InMail: Linkedin shares best practices to help maximize response rates
By Bruna Dourado
Digital Marketer
Poor customer experience makes social commerce unpopular among users
Digital Marketer
It’s well known that social media has been a part of the purchase path of most consumers for a while now, so it's not surprising that social platforms were investing in social commerce features. But there’s just a teeny-tiny problem: users simply don’t use these tools, and that forces platforms like Facebook, Instagram and TikTok to take a step back on social commerce investments. And why aren't people buying via these features? Among many answers, one of them is that the customer experience of these platforms is clunky. We invite you to better understand these cases and reflect on the importance of customer experience in this full article.
Have you ever used social commerce tools from the main social channels? (Marketplace, shopping directly from DM, etc)
WE WANT TO KNOW
Social channels put the brakes on investments into social commerce tools. We invite you to read the full article to understand the impact that the customer experience had on this.
Canva launches its Visual Worksuite. What are the possibilities for Marketing and creative teams?
Creative Designer
Canva announced to the world the new features and tools that make the new Canva Visual Worksuite. Launched during Canva Create 2022 - "The Future is Visual" event, the suite of products expands the scope of Canva beyond an easy-to-use graphic design tool. Most of these products and enhancements are already available to Canva users. We show you the highlights and possibilities for Marketing and creative teams that these new features bring.
A trans non-binary journey in the corporate sector
HR L&D Senior Manager
How is it to be a trans non-binary agent in the corporate sector? What are the challenges, and social and cultural barriers? In this real, personal and open article, we invited our HR L&D Senior Manager, a transgender person, to share their personal journey to inspire diversity in the work environment. We know you’ll have an inspiring read.
How (and why) to write your own obituary
How (and why) to write your own obituary
Never mind daily exercise or vitamin B12. If you really want to stay focused and motivated, try writing your own obituary. Yeah, we know. The very idea of writing any obituary can make some people grimace – yet it’s also a powerful process that comes with massive benefits. That’s what we’ll wonder through in this week’s column — straight from WriterAccess, the content marketplace recently acquired by Rock Content. Don’t be afraid, come read!
“If you want to reap the benefits of brand purpose, your brand has to be purposeful.”
“If you want to reap the benefits of brand purpose, your brand has to be purposeful.”
