COMPANY ADOPTION
STRATEGY & PLANNING
CONTENT OPERATIONS
CONTENT EXPERIENCE & PERFORMANCE
01 / 14
In your organization, who owns and participates in the content initiative?
Marketing Team Members
The content initiative is mainly supported by the marketing's team analysts. Most of the company is not aware of it.
Junior Managers
The content initiative is supported by our junior level managers. Their departments are aware of it.
Mid-Level Management
The content initiative is supported by our mid-level management. Some departments are aware of it.
Executive
Team
Team
The content initiative is supported by our executive team. Most of the company is aware of it, including the company's C-levels.
Executive & C-Level Team
The content initiative is suported by our executive team, with active C-Level participation.
02 / 14
At your organization, would you say that there is a team or an individual who is accountable for the success of your content marketing efforts?
No one dedicated
We don't have one person dedicated. It's not clear who owns what step of the creation process for a piece of content and what the next steps may be.
An individual
We have an individual or a small Content team, focused in one line of business
A small team
We have a small content team focused on more than one line of business
Multiple Teams
We have a centralized content operation for each line of business and we also attend some content needs from other departments
Global Team
We have a centralized content division, attending to all lines of business and all content needs from the company