What Is ‘Good Content’

Rainbow washing

Quote of the week

The Beat | June 17, 2022

How to survive Google’s Core Update with good (and meaningful) content

Google’s Core Update has recently finished its rollout, changing the organic results of some SEO professionals. Some sites, like Amazon, have seen their traffic grow. Others... the organic results went downhill. Google also said it changed how it evaluates content. That's why we look to search to understand what users consider good content (and we have an answer!). Ready for The Beat?

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Another Pride Month has arrived. Have you changed your logo to a rainbow one yet? In this issue, we’ll talk a lot about content, but also about branding. We invite you to reflect on general brand's actions in favor of the LGBTQIA+ community (and how simply changing your logo can even play against your brand image). I hope this reading is the same as your actions for Pride Month: meaningful.

Vitor Peçanha, co-founder of Rock Content.

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Article

How to survive a drop in organic searches because of Google's algorithm change

By TaQuanyia Boston (TQ)
Customer Marketing Analyst

As Google’s core update officially finished rolling out last week, some pages are seeing ranking declines as a result. And there’s more: Google’s systems also changed how they evaluate content quality and relevancy, so rankings are fluctuating by that as well. Want to know how to avoid that happening to your website - or how to recover from it? That’s the question we answered in the full article.

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WE WANT TO KNOW

Did you see fluctuations in your organic traffic recently?

Yes, a lot.

Just a little.

No, I didn’t.

Submit my answer

WE WANT TO KNOW

Some sites (such as Amazon, Ebay and Walmart) have reported a significant increase in their organic results after the update. Other sites, such as Dictionary and Spotify, had their visits from Google affected. We want to help you to be on the right side of this coin — come with us in the full article.

Article

But what is ‘good content’ anyway? Find out what Google users think

By Diana Martins
Blog Editor

If Google has changed the way it sees quality content, the question remains: what makes content good? Well, the giant search engine itself put together several recent surveys to understand consumer behavior and explain what, according to viewers, defines good content. Of course, we delve into each piece of data to understand what users want from quality content — and how to apply that to your strategies, whether in a video, blog post or advertisement. Prepare for several insights!

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According to Google, its users say good content is...

84%

of people were convinced to buy based on the brands’ video

94%

say it tells
a good story

87%

say it’s personal and relevant

85%

say it makes them feel something emotionally

80%

say it’s relevant to the viewer.

68%

of people will happily watch a business video if it’s under a minute

93%

of marketers have landed a customer via social media video

63%

of marketers say video content gets the best return on investment on social media

Too vague? We explained what all this data means and how to implement what users want in your content in the full article.

Article

Good job on changing your logo during Pride Month! But what about your internal actions?

By Ashley Rodriguez
Content Strategist

June is Pride Month and many companies changed their logo to a “rainbowed” version. But is this enough to really support the LGBTQIA+ community? And, thinking as a strategy, does it actually bring positive results for the brand… or does it end up playing against it? Before changing your logo, we invite you to understand what rainbow washing is, why you should avoid it and how your brand can actually support a cause.

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