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The ROI calculator is one of the most common formats on the market, much because of the critical role return on investment plays in the consumer’s purchasing decision. It can be related to a product or service and is an excellent option to present the company’s value proposition.
As you can see in this example, the user only needs to enter some information, such as monthly spending and conversion rate, to calculate the ROI quickly. Another example is this calculator that, in three steps, estimates how much the lead can save when investing in a certain service.
A discount calculator is great for one-off campaigns that seek to awaken a sense of urgency in the consumer. If your store is on sale, for example, offering this sort of content helps the persona estimate how much they can save by purchasing during the sales season.
As complex as the idea may seem, producing a discount calculator is extremely simple if you use the right tools. The Ion platform offers simple and customizable solutions for creating such content. In this example, you can access a tool that calculates embedded savings.
The quantity calculators are excellent for you to plan strategically and include the client in the process. If your company creates budgets according to customer demand, for example, this feature can facilitate service pricing.
It is a type of interactive calculator that can bring excellent leads for those who work with products involving the future, such as insurance, financing, and loans. It is also relevant to deal with dreams, such as wedding parties, graduations, and travel.
Helping the consumer plan for such occasions is a way to generate credibility for your brand and to establish it as an expert in the subject.
A calculator focused on health or well-being can be an excellent way to improve the experience of gym clients, for example. The tool can indicate the number of calories ingested over a period, the kilograms lost with specific exercises, or the user’s body mass index.
This is a very common interactive calculator format, especially in e-commerces and stores that work with imported goods. You can design it to convert measurements, such as product lengths, or even currencies, which can be helpful in international travel.
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