FREE ASSESSMENT
Create your customized Account-Based Marketing Plan
Take this quick assessment to understand where your ABM strategy stands and how to build an effective and practical action plan to implement this practice in your business successfully.
Begin The Assessment
01 / 07
Get management support
The best way to find out if your company will adapt to Account-Based Marketing and if it will improve your ROI is by implementing a pilot project. Please choose what best describes your current situation:
I already have an ABM program in place with strong management support.
I do have an ABM program, but I feel it lacks management support.
I don't have any ABM initiative running yet and would like to know how to build a pilot project.
02 / 07
Align marketing and sales teams
Once you have management support and marketing and sales teams committed to the ABM pilot project, it is time to align objectives and metrics. Please choose what best describes your current situation:
My ABM initiative is already running with marketing and sales great alignment.
I feel sales and marketing could better align with my ABM program with KPIs and shared reports.
I don't have an ABM project in place yet, but I would like to know how to align marketing and sales when I launch it.
03 / 07
Define the ICP (Ideal Customer Profile)
Another fundamental step to create an ABM plan of quality is to analyze, define and document the Ideal Customer Profile (ICP) for your company. Do you have a defined ICP?
My company already has an ICP (Ideal Customer Profile) defined.
I have an ICP defined, but I feel not everyone in the marketing and sales teams is familiar with it, or I believe my ICP needs improvement/update.
I don't have an ICP yet, but I would like to know how to build one.
04 / 07
Build your list and attract key accounts
With the ICP defined, it is enough for your operational or intelligence team to search for companies that meet your criteria and marketing to take the field to lure them into your business. Choose what best describes your current situation:
I already have a list of key accounts being worked by marketing successfully.
I need help targeting my key accounts list effectively.
I need to know how to start building my key accounts list.
05 / 07
Obtain engagement and close key accounts
While some accounts may not even know your company, others may have already contacted you. Now, it is time to analyze these signals and find entry points to close the deal. Where does your ABM initiative stand?
My ABM initiative is successfully engaging and closing deals with our target key accounts.
I feel we need to improve our effort into engagement and closing.
I need to know how to start.
06 / 07
Analyze, make improvements, and scale
This is the time to evaluate your ABM project to understand if it’s successful and what improvements might be needed to continue and scale. Please choose what best describes your current situation:
My ABM is already showing promising results and is a consolidated initiative.
I need help analyzing my KPIs.
I'm not sure yet if ABM is right for my company.
07 / 07
Boost your ABM strategy with custom content
How is your current content strategy supporting your ABM initiative?
Our content strategy is effectively aligned and supporting our ABM initiative.
We do have a content strategy in place, but it’s not aligned with our ABM initiative.
My company doesn’t have a complete content strategy yet.