The Future of Marketing Personalization

Privacy and Marketing

A quick overview of the biggest changes in the Data Privacy landscape (mentioning recent events such as the IOS update that requires user acceptance for cookies and browsers like Mozilla that started to block Ads by default)

How users themselves have been requesting more protection measures while navigating through the web (it isn't a change imposed by governments, it's a demand that comes from people on the web)?

Why Marketers should care and be informed about these circumstances?

In a practical sense, how does digital marketing predicts this change will affect the user's experience?

What is first-party data is all about

Explaining the concept of 1st party data
Differences between 1st, 2nd, and 3rd party data
Benefits of leveraging 1st party data in marketing strategies
How to migrate a 3rd party data strategy based on a 1st party data one?

How to create a killer privacy-first marketing strategy?

How businesses can invest in generating value and trustworthiness for the user (user-centric marketing, personalization)?
The strategy to define which data will be collected from the user (considering it will be increasingly hard to obtain this data from not-organic sources)
Examples of how to use content to pull valuable data from users (especially with interactive content)
How Ion and Visually can help you consolidate a strong, cohesive, and effective digital strategy?

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