The Beat | June 21th, 2024

Instagram is testing 'non-skippable' ads

Another Friday, another brand new issue of The Beat for you. In this edition, let's talk about social media: from Instagram testing non-skippable ads to Meta using your data to train their generative AI models with no opt-out option. Also, it's Pride Month! Let's revisit an already discussed (but always important) topic: Rainbow Washing. Ready for The Beat? Scroll down and enjoy the read!

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Article

Instagram is testing 'non-skippable' ads

Guilherme Rezende

SEO Specialist

Social media platforms are constantly seeking ways to optimize ad delivery. In this context, Instagram is experimenting with a new ad format: "non-skippable" ads, similar to what YouTube Ads have been implementing for some time. This update promises to significantly impact both users and advertisers. On one hand, users will be "forced" to view your brand through a paid ad. On the other hand, is it worth compromising the user experience? Learn more about this update in the full article.
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Article

Meta is using your data to train their generative AI models and you can’t opt out

Iasmine Oliveira

SEO Specialist

We know the title of this article sounds a bit clickbaity, but we’re sorry to inform you that it’s just the reality. There’s no way to put it nicely: your public posts shared on Meta's platforms, like Facebook and Instagram, are being used to train Meta’s AI models, and you can’t tell them to stop. Why? Because you agreed to it when you created your account on these platforms. In this article, we’ll cover what kind of data are they collecting, what Meta can do with your data and more. Read now.
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Article

What is Rainbow Washing? And why you should prevent it during Pride Month

Ashley Rodriguez

Content Strategist

June is Pride Month and many companies change their logo to a “rainbowed” version. But is this enough to really support the LGBTQIA+ community? And, thinking as a strategy, does it actually bring positive results for the brand… or does it end up playing against it? Before changing your logo, we invite you to understand what rainbow washing is, why you should avoid it, and how your brand can actually support a cause.
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