The Beat | May 24th, 2024

Will OpenAI Have Its Own “Google”?

That OpenAI has entered the Big Tech fray for good is nothing new to anyone, however, in recent weeks, everyone in marketing has been buzzing about the possibility of OpenAI launching a competitor to Google Search. In this edition of The Beat, discover what marketers need to know about OpenAI's new advancements in search, give you an overview of Google AI Overviews (yes, I did that), and explain how to use interactive e-books in your content strategy. Join Us!

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Article

What Marketers Need to Know About OpenAI’s New Advancements in Search

Iasmine Oliveira

SEO Specialist

OpenAI is making waves in the search industry with its latest advancements. But what does this mean for marketers? Dive into the details of how OpenAI's innovative search capabilities might challenge traditional search engines and reshape the digital marketing landscape.

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Article

Google AI Overviews: Everything You Need to Know (and Think About)

Larissa Mendes

SEO Specialist

Explore the groundbreaking AI Overviews, introduced at Google I/O on May 14, 2024. Discover how this evolution from SGE enhances search by providing AI-generated summaries at the top of results, fundamentally changing user experience. Learn how these developments affect search behavior and what they mean for the future of online search and content creation.

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Article

How to use interactive e-books in your content strategy

Nay Medeiros

Creative Designer

Will Gomes

Creative Designer

Raise your hand if you've ever downloaded a PDF e-book but never actually read it because of its poor content. We've all been there (including your audience!). That's why we've invited our creative designers to talk about interactive e-books. They're quite similar to this very newsletter you're reading but can go even further. In this article, you'll learn what interactive e-books are, how to use them in your strategy, and how to create one. Click and have fun!
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