The Beat | May 10th, 2024

Google doesn’t value links like before

Google no longer values links like before, marking a significant shift in SEO strategies. We know that link building was a solid pillar in the SEO strategies of some professionals, so The Beat is here to break it all down for you. We'll also discuss what to do now that the latest Google Core Update is finally over and share tips on AI tools for generating content ideas. Join us!

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The SEO shift: Why Google no longer values links like before

Chris Dornellas

SEO Specialist

For a long time, getting backlinks was seen as the golden rule of SEO. As content leaders, we can say that this consumes a substantial amount of our monthly calendar activities and is a big part of an effective SEO strategy. But things are taking a surprising turn. At a recent search marketing conference, Google shared that it doesn’t rely as much on links to judge a website’s quality and relevance as we thought. This news is big—it’s shaking up old SEO strategies and making us rethink what really counts in getting to the top of search rankings. But worry not—everything you need to know is in this article.
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Google Core March Update is officially over. Now what?

Larissa Mendes

SEO Specialist

If you work in content marketing and SEO and haven't been stranded on a desert island without internet for the past two months, you've probably read and heard a lot about Google's March 2024 Core Update (including here at The Beat). The update is officially completed, and after this wrap-up, you might have noticed a drop in traffic, rankings, or keywords on your site, or perhaps you're just a bit confused. What should you do now? Let's understand the main consequences of this update and what you should focus on right now.
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was Google's initial projection of a reduction in low-quality content.


was what Google was actually able to reduce after finalizing the update.

I tested the AI Content Idea Generator: Here are my impressions

Sylvia Szterenfeld

Growth Marketer

Are you struggling to find the perfect topics for your content strategy? Discover the AI Content Idea Generator—a free tool that provides customized content recommendations tailored specifically to your target audience in minutes. Our Project Manager tested the tool firsthand and detailed everything in this comprehensive article. Read it now!
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