The Beat | March 15th, 2024

One of the most impactful Google updates in recent times

It's not the first time Google has made a move towards prioritizing quality content, but certainly, the March 2024 core update is being described as one of the largest and most impactful updates. In the past week, we've seen sites with considered low-quality content being completely deindexed. In this edition of The Beat, we'll delve into everything you need to know about this important update and the future of SEO and content.

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Google March 2024 core update: Low-quality sites being deindexed

Chris Dornellas

SEO Specialist

It’s been a few days since Google released the March 2024 core update, with the specific aim of improving search quality by targeting and removing low-quality and spammy content from its index. Since its launch, several websites have already been affected and completely deindexed. The expectation is to reduce low-quality and unoriginal content in search results by 40% in the next few weeks. However, there's no need to panic. Let's delve into the details of this update, what Google expects from your content going forward, and how you can adapt to these changes effectively.

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How to create content that will rank in 2024

Carolina Simões

Digital Marketing Specialist 

As you saw in the previous article, Google is forging a clear path toward prioritizing quality content. Alongside this, the new Search Generative Experience is coming with the promise to completely change the way we interact with the SERP today. Indeed, Google is adapting quickly, leaving us with the question: How do we create content that will rank in 2024? Here at Rock Content, we've been closely monitoring every change for some time now. In this article, we've gathered key insights based on recent studies, our experience, and real data to help you tailor your content for the future of SEO. Follow along.

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[New Report] Why your audience doesn't care about your efficiency anymore (and how personalization can save you)

Pedro Lopes

Growth Specialist 

If the digital landscape is a battlefield, content is a powerful weapon. But here's the catch: your audiences are savvier than ever! Their attention spans are shorter, and you know that search engines are prioritizing helpful content like never before. This means your content strategy needs a serious overhaul, and personalization is the key to unlocking its true potential. This article is the first in a series exploring key findings from the 2024 State of Marketing Report. Let’s delve into the future of content marketing, a future where personalization reigns supreme.
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