Article
SEO in the age of AI Search
Giuseppe Caltabiano
VP of Marketing
2023 has served as a powerful reminder that, especially in the dynamic realms of tech, marketing, and content, some things simply don’t follow a script. In our last edition, we shared a post about 2024 marketing "non-predictions" written by our VP of Marketing. Now, it's time to take a special look at what to expect in 2024 for SEO, particularly in the context of AI Search. Let’s dive in.
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Google's Beginner's SEO Guide Updated
Diana Martins
SEO Specialist
Google updated its documentation for SEO beginners in early February, showcasing ways to create an inspiring web page with impeccable user experience. Whether you're a novice or an experienced SEO professional, it's crucial to stay updated with Google's latest guidelines. Learn all about it!
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Rocking on Instagram: Your 2024 Guide to the Latest Updates!
Chris Dornellas
SEO Specialist
Get ready to up your Instagram game in 2024! With the latest updates, Instagram is set to boost your branding and marketing efforts. Whether you're a brand owner, marketer, or part of the B2B and SaaS landscape, these updates promise to strengthen your presence. Dive into our guide to learn how to leverage these enhancements. Don't miss out—read the full article now and revolutionize your Instagram strategy!
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TikTok vs YouTube: Is TikTok trying to become YouTube?
Chris Dornellas
SEO Specialist
Once upon a time (well, in 2020, to be exact), TikTok burst onto the scene with its infectious short dancing and comedy clips, triggering a short-form video arms race. Suddenly, everyone, from Facebook to YouTube, was racing to keep up with TikTok’s popularity. Fast forward to today, and TikTok is making a pivot towards the longer side of the video spectrum. Rumor has it that the Chinese app is testing a 30-minute video upload option, leaving us to wonder if it’s gearing up to be the next YouTube sensation. Buckle up as we delve into this clash of the video titans!
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