The Beat | February 08th, 2024

What's changing in SEO in the AI era?

AI is revolutionizing the marketing landscape, and SEO is no exception. While SEO remains a scalable and predictable channel, marketers must adapt to the new reality shaped by AI. In today's edition, we'll explore how SEO is evolving in the age of AI. We'll also unveil Google's updated SEO guide, delve into Instagram's latest updates, and examine the TikTok vs YouTube rivalry. So, sit back, scroll down, and enjoy the read!"

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Article

SEO in the age of AI Search

Giuseppe Caltabiano

VP of Marketing

2023 has served as a powerful reminder that, especially in the dynamic realms of tech, marketing, and content, some things simply don’t follow a script. In our last edition, we shared a post about 2024 marketing "non-predictions" written by our VP of Marketing. Now, it's time to take a special look at what to expect in 2024 for SEO, particularly in the context of AI Search. Let’s dive in.
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Article

Google's Beginner's SEO Guide Updated

Diana Martins

SEO Specialist

Google updated its documentation for SEO beginners in early February, showcasing ways to create an inspiring web page with impeccable user experience. Whether you're a novice or an experienced SEO professional, it's crucial to stay updated with Google's latest guidelines. Learn all about it!
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Article

Rocking on Instagram: Your 2024 Guide to the Latest Updates!

Chris Dornellas

SEO Specialist

Get ready to up your Instagram game in 2024! With the latest updates, Instagram is set to boost your branding and marketing efforts. Whether you're a brand owner, marketer, or part of the B2B and SaaS landscape, these updates promise to strengthen your presence. Dive into our guide to learn how to leverage these enhancements. Don't miss out—read the full article now and revolutionize your Instagram strategy!
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Article

TikTok vs YouTube: Is TikTok trying to become YouTube?

Chris Dornellas

SEO Specialist

Once upon a time (well, in 2020, to be exact), TikTok burst onto the scene with its infectious short dancing and comedy clips, triggering a short-form video arms race. Suddenly, everyone, from Facebook to YouTube, was racing to keep up with TikTok’s popularity. Fast forward to today, and TikTok is making a pivot towards the longer side of the video spectrum. Rumor has it that the Chinese app is testing a 30-minute video upload option, leaving us to wonder if it’s gearing up to be the next YouTube sensation. Buckle up as we delve into this clash of the video titans!
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