The Beat | December 22, 2023

The Greatest Hits of The Year

Ho-Ho-Holly Marketing! Welcome to our final newsletter of 2023. What a year! If you've been with us since January, you've received a whopping 35 issues of The Beat—providing you with a treasure trove of content that kept you up to date on content and marketing throughout the year. From AI to Barbenheimer. As we gear up for 2024, we believe it's important to take a moment to look back before charging ahead. So, grab a seat on your couch, don your best Christmas sweater, and indulge in our 2023 Greatest Recap. Happy Holidays!

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The main rebrandings of 2023 – and what we can learn from them

Nay Medeiros

Creative Designer

2023 marked the era of Artificial Intelligence and REBRANDING. From X (or Twitter, for those attached to the previous brand) to Reddit, it's impossible not to have been impacted by at least one rebranding this year. Let's take a retrospective look. We invited our Creative Designer to compile a list of the top rebrandings of 2023, including more details from within Rock Content about WriterAccess, one of our flagship products. Check out the full list.
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Google and AI: How does Google deal with AI Content?

Rock Content Writer

Content written by one of our 15,000 freelance talents. Learn more about it here.

It’s basically impossible to talk about marketing in 2023 without mentioning AI. We tested so many tools and features this year for so many purposes—including content. Now, the idea of being able to type a single idea into an AI text generator and having a blog post created for you in seconds sounds compelling... but was it really a good idea? Can Google distinguish between content generated by a machine and material written by humans? In this blog, you'll recap everything we know so far about how Google detects and evaluates AI content, whether the search engine will penalize AI-generated content, and much more. Dive in!
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The top 30 questions marketers ask about how AI Content is changing SEO [+ Expert answers]

The year is 2023, and AI-powered tools have revolutionized content generation, analysis, optimization, and SEO. We want to ensure you have all the information you need to harness the power of AI and understand its implications. That's why we've gathered the most burning questions marketers have about how AI content is changing the SEO landscape. And we've brought in the experts too! Mordy Oberstein, Head of SEO Branding at WIX, and Giuseppe Caltabiano, VP of Marketing at Rock Content, are here to answer and discuss the possibilities and limitations of AI-generated content. Want to join the party? Click below and dive into the full interview.
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Special Guest

Mordy Oberstein
Head of SEO Branding at WIX

Mordy Oberstein

Head of SEO Branding at WIX

Mordy is the Head of SEO Branding at Wix. He also serves as a consultant for Semrush and sits behind the mic of multiple SEO podcasts including Wix's SERP's Up podcast, the SEO Rant, and Edge of the Web News. Dedicated to SEO education, Mordy is one of the organizers of #SEOchat and a popular industry author and speaker.
Consumers across the world are becoming increasingly aware of Diversity, Equity and Inclusion (DEI) topics. Black consumers are willing to pay more and prioritize brands that meet their needs, according to data. And we, as marketers, have the obligation to mitigate racial-biased information and to promote racial diversity in the content we create and among the professional landscape. To talk more about it, we invited Natalie Gullatt, founder and president of the Black Marketers Association of America (BMAA), to an exclusive interview.
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2023 was the year of rebranding, AI, and… Barbie! A recap of the Marketing behind the movie’s phenomenon

Vanessa Dias

Content Specialist

If you're a movie person, we bet you dedicated some time this year to catching two of the most significant Hollywood moments: Barbie, Oppenheimer, or why not both? (Barbieheimer is an even bigger phenomenon, after all). We're not film critics, but we sure can talk about marketing. And man, Barbie was a beautiful case worth remembering! We're talking about the clever use of one of the most recognizable brand colors worldwide, numerous product partnerships, and even the incorporation of AI and interactivity. So, come join us once again in the Barbie world and take a closer look at the marketing magic behind the movie. It's a Barbie world — even the marketing one.
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Hyper-personalization: the experience revolution in Email Marketing campaigns

Jéssica Fontoura

Growth Marketer

When it comes to writing marketing emails, just putting together catchy content and subject lines isn't always enough for success. Often, emails go unnoticed or end up flagged as spam, which can harm your domain's credibility. However, there is a powerful solution to engage your contacts: hyper-personalization. Yep, by using subscriber data, you can create customized experiences that make your recipients feel like each email was made exclusively for them. In this article, we explore the challenges and benefits of hyper-personalization, sharing steps to apply it effectively to your email marketing campaigns. Prepare for some valuable insights, including how Artificial Intelligence can lend a helping hand. To delve deeper into this topic, read the full article.
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Did you know?


of customers are willing to share their data to create a more personalized experience
These findings are from the State of Marketing 2023 report, a collaborative effort by HubSpot, Rock Content, Litmus, and Wistia. 
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