The Beat | December 8, 2023

What is color accessibility?

It's the most wonderful time of the year... indeed, it truly is! This is the first December edition of The Beat, folks. The year is coming to a close, but there's still time for you to catch up on Marketing and Content hacks in your favorite newsletter. In this issue, we'll discuss color accessibility (no idea what that is? Just scroll – we bet you'll be glad to find out), a checklist to enhance your UX design, and even a Christmas gift! Spoiler: this gift was specially crafted for you, who follow the best of Marketing in this interactive newsletter. Ready? Come along with us!

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Color accessibility: Strategies for inclusive design

Nay Medeiros

Creative Designer

Have you ever struggled to read text due to excessive similarity between background and font colors, whether they were too close, light, or dark? Well, you've experienced a situation where color accessibility wasn't properly planned for. Marketing and design professionals should pay more attention to this, potentially excluding audiences with visual conditions that affect color clarity. In this special article, we explain what color accessibility is and offer practical tips to implement it in your visual creations.
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Website UX Checklist: A guide to improve your site’s UX design

Júlia Araújo

SEO Planner

A great website is more than just something helpful to have at your disposal. It’s the place most of your existing and future customers will go to connect with your brand or take a closer look at what you have to offer, so it needs to cover all the right bases. That means cultivating a user experience that meets current consumer expectations and is easy to use on every level. However, a lot goes into building a truly effective website these days, and it’s easier than you think to miss certain details. Here’s a comprehensive website UX checklist to refer to as you implement your next round of changes on your site.
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How to earn high-quality backlinks in 2024

Lori R.

Content written by one of our 15,000 freelance talents. Learn more about it here.

Backlinks are one of the top two most important factors Google uses to rank websites. Learning how to earn these links can spell the difference between success and failure for your site. Notice we said “earn” and not “build.” The idea that you can build backlinks to your site is erroneous. You can’t put links to your site on other sites and expect a boost in Google’s search results. Rather, you have to earn backlinks by creating winning content. In this article, we delve deeper into how to earn high-quality backlinks in the year that is just a few weeks away.
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