The Beat | November 17, 2023

Pay-For-Play: The Future of Social Media

Would you pay to use Instagram or Twitter without any ads? It seems that major social media platforms are testing whether their users would say yes to that. And it's no breaking news to state that if the majority of users pay to hide ads on social media, it will impact brands and companies. Moreover, if instability continues to be a constant in social media, organic traffic hasn't been much different, with an unusual volatility in SERPs. So, how do you shield your strategies from all of this? The Beat is here to the rescue. Scroll down!

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Pay-For-Play: Are subscription fees the future of all social media platforms?

Kamila Dantas

Partner Onboarding Analyst

The current leading social media platforms—Instagram, Facebook, TikTok, and X—are beginning to develop and test paid models for their platforms to eliminate advertising. While tech magnates benefit from these new initiatives through new revenue sources, the advertising market and social media marketing strategies may take a hit with premium subscriptions on social networks. Is it possible that the future of social media platforms will be different for advertisers? We have gathered all the information that you need to know in this article.
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SERP volatility: What you need to know for your SEO strategies

Diana Martins

SEO Planner

In 2023, SEO professionals have been riding the SEO rollercoaster, with Google's SERP rankings going up and down like it's on a caffeine high—thanks to a series of Core Updates. In this article, we’ll spill the beans on the whole shebang: what's happening, the tools to measure SERP volatility, our own ride, and tips on adapting strategies to Google's algorithm changes. So, grab your virtual popcorn, and let's navigate this SEO soap opera together. For the full scoop, dive into the complete article.
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We want to know

Regardless of whether you've experienced the impact or not, one thing is certain: SEO professionals need to take the reins to ensure stable organic growth amidst the numerous Google updates. We hope the article can assist you in achieving that.


5 ChatGPT Alternative for Content Writing

Lori R.

Content written by one of our 15,000 freelance talents. Learn more about it here.

ChatGPT has taken the world by storm, and it’s not hard to see why. The program is one of the most popular AI-powered writing tools online. About 20% of ChatGPT users say they use it to produce content. However, it’s not without its downsides: Unfortunately, the program can "hallucinate" wrong answers, and it will likely continue to do so for years until the developers iron out these glitches. Additional common issues include plagiarism and inherent biases. Knowing that AI tools can be a huge asset to any content marketing campaign, you just need to choose the right tools for the job. We have a list that might help you with that.
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