The Beat | October 13, 2023

ChatGPT beyond text

Where there's a disruptive update, there must be risks and opportunities, don’t you think? In this edition of The Beat, we'll explore the new features of ChatGPT for voice communication and image reading. We also invite you to join us for a coffee and spend a day with our SEO team, and take a behind-the-scenes look at our cost-free branding campaign. Follow along with us.

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Article

Beyond text: Exploring ChatGPT’s new features and their business applications

Iasmine Oliveira

Content Marketing Analyst | SEO Specialist

There's no turning back; AI is now an integral part of our reality, and businesses are harnessing its full potential. Recently, OpenAI has announced ChatGPT's new features that allow us to interact with it using voice and images. That got us wondering: what additional possibilities might the future bring? In this article, we delve into the details and eventual risks of these two updates, provide practical examples, and, more importantly, explore three potential ways these features can be utilized in a business context. Dive in!
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Article

A day in the life of an SEO Expert at Rock Content

Iasmine Oliveira

Content Marketing Analyst | SEO Specialist

Picture this: someone lounging on the beach, casually glancing at their computer and shooting off a few emails. Well, that's far from the daily grind of an SEO pro at Rock Content, or anywhere else for that matter! In this special article, one of our SEO experts invites you to step into her workspace and observe everything she does from the beginning to the end of the workday. Spoiler alert: we'll be sharing the planning steps, execution strategies, spreadsheets, and tools we use in our everyday SEO routine that have helped Rock Content become a global leader in content marketing. Are you ready? Please, come along with us.
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Article

10 SEO tips to get on the first page of Google

Shannon Hilson

Content written by one of our 15,000 freelance talents. Learn more about it here.

You probably already know that even local consumers who prefer to do their buying in person use the internet to research their purchasing decisions and evaluate their available options these days, right? Having a robust web presence and a highly visible website is everything in such an internet-centric world, so a high Google search ranking is key. The higher you can rank for your chosen key terms, the better your chances of getting found by exactly the people out there looking for you. The following first-page SEO tips can help you get where you need to be.
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25%

Is the number of searchers who click on the very first link on a SERP. Also, the vast majority of Google users don’t even bother clicking past page one of a search result.

Article

Unveiling our zero-budget B2B Brand Campaign: A remarkable journey

Giuseppe Caltabiano

VP of Marketing at Rock Content

This is the inspiring story of how we achieved the seemingly impossible - launching a brand campaign with absolutely no budget. Our journey was initially set to kick off with the involvement of a creative agency, perhaps even a branding consultant, and we held high expectations for our branding campaign. However, due to budget setbacks - our branding budget was canceled multiple times - we were compelled to pivot in-house. Surprisingly, this twist led to a unique adventure brimming with enthusiasm. Join us as we recount the entire journey.
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