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Search Generative Experience: What is it & how does it impact SEO
Shannon Hilson
Content written by one of our 15,000 freelance talents. Learn more about it here.
When people so much as picture the concept of a search engine, it’s Google that comes immediately to mind, and with good reason. Not by chance, search engine optimization is all about finding ways to better please Google’s now-famous algorithm and attain higher SERP rankings as a result. But algorithms and search engines change. And now, Google has officially thrown its hat into the AI-powered search ring with its brand-new Search Generative Experience (or SGE for short). But what is Search Generative Experience, and what might it mean for the future of SEO? We gathered everything you need to know.
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5 ways to utilize AI Content Wizard for enhanced campaigns
Pedro Lopes
Growth Marketer
We don’t need to tell you the importance of crafting effective content campaigns, whether you're a seasoned content manager, a savvy SEO expert, or a growth hacker on a mission. Thanks to the magic of AI, a process that could take hours can now be streamlined in minutes. Enter the AI Content Wizard, a tool specifically designed to assist you when optimizing your content and SEO campaigns - utilizing real data and providing personalized content opportunities with just a few prompts. If you want a hand in exploring the uses of this AI tool, follow us through these 5 practical tips.
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Article
Navigating movie marketing challenges amidst actors’ strikes
Cecília Cury
Growth Marketer
It's intriguing to consider a Hollywood strike uniting everyone, from screenwriters to A-list actors. This is the current reality as new series and films are on hold due to demands for fairer conditions and recognition. Writers and actors are collectively striking, reshaping movie marketing strategies and advertising. As the strikes persist, their rippling effects are profoundly altering promotional strategies, advertising paradigms, and the overarching contours of movie marketing.To learn more about their impact on movie marketing, read our special article.
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Behind the scenes: how Marketing Backstage helped Rock Content deliver authority, and generate 1,000 leads with inhouse talents
Erick Bernard
Growth Marketer
Lead generation, brand building, and establishing authority are just a few of the daily challenges faced by marketing professionals — and here, at Rock Content, we are no different. But we know a thing or two about developing campaigns that have gotten us ahead of these issues. In this article, we’ll share one of our best-kept secrets with you: Marketing Backstage, a webinar series featuring our in-house talents that have helped us deliver authority and generate more than 1,000 leads organically in the past months. We’ll take you behind the scenes and share all the steps to achieve these outstanding results for your brand as well. Read the full story.
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